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Tuesday January 27, 2015

5 Powerful Content Strategies from Top Digital Leaders (Part 1)

“While certainly there’s sweeping change…as much as audiences are changing in how they consume content, what we do know is that they still love content.”

So said Kristen O’Hara, Chief Marketing Officer at Time Warner Inc., while adroitly moderating a powerful panel peopled by digital all-stars, and titled “The Entertainment Ecosystem” from the CDO Summit at Time Warner in NYC in April 2014.

More tweetable quotes from our esteemed panel:

“If they want to have a picture of their head with a beard from Duck Dynasty, you do that.” – Dan Suratt
“The power of a Real Housewives fan with a mobile phone – now, that’s true engagement.” – Lisa Hsia

Watch the video for these powerful digital content strategies:
1. Explore distribution and engagement channels
2. Engagement as a long-term dialogue
3. Tap into your audience’s audiences
4. Experiment to find the content format that fits you best
5. Use data analytics to optimize your content and distribution

View the video of this panel from the 2014 CDO Summit here

Participants included, from left to right in the video above, moderator Kristen O’Hara, Chief Marketing Officer at Time Warner Inc.; Thomas Gewecke, Executive Vice President and Chief Digital Officer of Strategy and Business Development at Warner Bros.; Dan Suratt, Executive Vice President of Digital Media and Business Development at A&E Networks; Kristin Frank, Executive Vice President at Connected Content Group (MTV, VH1, CMT, LOGO at Viacom); and Lisa Hsia, Executive Vice President of Digital at Bravo and Oxygen Media.

Read the entire post here

Upcoming Blog Posts via the CDO Club:

NYC 2014 Entertainment, Part 2 (Thursday January 29)
CDO JOBS Update: Chief Digital Officers Q4 2014 (Jan 31)
London CDO Summit Summary 2014 (February 4)
CDO JOBS Update: Chief DATA Officers Q4 2014 (Feb 7)

Don’t Miss This Saturday’s CDO JOBS Update

Yes, we missed the deadline on last week’s CDO JOBS Update. The truth is, there is so much activity that its hard to keep up.

More CDOs were hired in Q4 2014 than in all of 2013.

As Gartner Analyst Dave Aron said, new CDO hires are “springing up faster than we can count them.”

Due to the volume of new CDO hires, we’ll now be publishing the CDO JOBS Update quarterly. And we’ll publish two Updates – one for Chief DIGITAL Officers, the other for Chief DATA Officers.

Check out this Saturday’s Update. It includes detailed information on open CDO jobs and recent placements. Its the most comprehensive, up-to-date report on the state of the CDO.

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Our 1,000+ members receive access to breaking news, original research, career development support, networking opportunities, inspirational events, and the following benefits:

40+ hours of video from every CDO Summit (value: $4,500)
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NOTE: The CDO Club becomes a membership site this weekend. Be sure to register!

The 3rd Annual NYC CDO Summit:

The 3rd CDO Summit, presented by Capgemini, will take place in New York City on April 29, 2015.

Regular registration is $1,495. Buy before this Saturday January 31, 2015, you’ll enjoy the Super Early Bird discount price of just $695, a 50% savings of more than $800.

Enjoy the same Super Early Bird savings by registering now for our CDO Summits in Amsterdam in July, Toronto in September, London in October, and Sydney in February (2016).

Register now, or find out more via the links below. See you there!

Join us at Our Upcoming CDO Summits:

Endorsements:

“David, here’s a handy C^3 test for conference value: Did I learn at least three new perspectives? Check. Did I meet at least three interesting people? Check. Did I take back at least three relevant pieces of news I can use? Check. Flying colors for the Chief Digital Officer Summit 2013! Thank you so much, and yes, I’d be very pleased to participate next year!”

– Perry Hewitt: Chief Digital Officer, Harvard University

“The best-organized conference I’ve been to in years, the Chief Digital Officer Summit was packed with smart people and smart ideas. Leave ‘em wanting more is what they say, and David Mathison and his team delivered. Now, we want more!”

– Sree Sreenivasan:Chief Digital Officer, The Metropolitan Museum of Art

About the CDO Summit:

The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media. Our gatherings include the best digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. Visit the website.

About the CDO Club:

The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders. Our 1,000+ members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit. Visit the website.

Contact Information:

We’d love to hear from you. Email us at info@CDOSummit.com or call +1 516 488-1143.