“You can’t annoy people into liking you.”
Top Advertising Tips for Chief Digital Officers
A whopping 36% of Chief Digital Officers are in the Advertising sector, according to research conducted by the CDO Club.
The next sectors with the most CDO’s, Media and Publishing, have approximately just 18% each.
That’s because Advertising, Media, and Publishing were the first to be disrupted by digital innovation in major ways.
How can CDO’s reach—and convert—a target audience that is demanding engagement in a very personal and creative way, across multiple new channels?
For the answer, watch this video featuring Advertising industry experts in a panel from the CDO Summit at the BBC in London, moderated by Richard Kramer, Managing Director at Arete Research.
Panelists provided (at least) 6 advertising and marketing tips you can’t afford to miss:
Richard Kramer (Moderator): Managing Director at Arete Research Deirdre McGlashan: Chief Digital Officer at Mediacom Norm Johnston: Chief Digital Officer at Mindshare Lindsay Nuttall: Chief Digital Officer at Bartle Bogle Hegarty (BBH) Richard Firminger: Managing Director, Europe at Flurry
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to our Identity Summit in partnership with ForgeRock the next day!
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Visit http://www.forgerock.com or follow ForgeRock on Twitter at http://www.twitter.com/forgerock.
“The Identity Summits are an opportunity to explore not just the technology infrastructure that’s needed to support millions of customer identities making digital connections, but also the metrics we should use to measure the true impact of identity management.“
– Mike Ellis:CEO, ForgeRock
Click here to visit our Membership page for more information.
The CDO Club is the world’s first and largest community of C-suite digital leaders.
CDO Club members include more than1,000 of the leading digital strategists and practitioners at the world’s most influential organizations, with the following titles represented:
✰ Chief Digital Officers ✰ Chief Data Officers ✰ Chief Analytics Officers ✰ Chief Marketing Officers ✰ Chief Marketing Technologists ✰ Chief Information Officers ✰ Chief Technology Officers ✰ Chief Human Resource Officers ✰ Chief Executive Officers ✰ Board Directors ✰ Chief Information Security Officers ✰
“Great conference, David Mathison! The topics were relevant, the panelists and speakers top notch, the setting was intimate, and the connections were truly valuable for any senior executive in the digital space. Thanks for pulling it together. I really look forward to attending next year.”
– Lisa Choi Owens:SVP/GM, Scripps Networks
“Thanks to David Mathison for his leadership in setting up the inaugural Chief Digital Officer Summit. It was nice to be among my digital colleagues and to share our experiences.”
– Albert Cheng: EVP & Chief Product Officer, Digital Media Disney ABC Television Group
About the CDO Summit:
The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media. Our gatherings include the best digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. Visit the website.
About the CDO Club:
The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders. Our 1,000+ members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit. Visit the website.
Contact Information:
We’d love to hear from you. Email us at info@CDOSummit.comor call +1 516 488-1143.
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