How to use Storytelling for Successful Content Marketing
with Top Gear, Dr. Who, and the BBC
What can Top Gear, Dr. Who, and the BBC teach us about content marketing using storytelling?
The BBC has told engaging stories for the last 90 years—but for the much of that time the conversation was purely one-sided.
Today global hits like Top Gear, watched by over 350 million people in 200 markets, actively engage their audience.
“Digital has been an incredible way to distribute content and reach the maximum number of people around the world,” said Amanda Hill, Chief Brands Officer at the BBC Worldwide, at a keynote presented at the inaugural U.K. CDO Summit at the BBC in London, England, on October 29, 2014
Watch this video of Hill’s keynote to find out how Chief Digital Officers can use tools such as social media and user-generated content to become marketing superstars.
We are delighted to announce our partnership with The ForgeRock Identity Summit Buy your ticket to the CDO Summit in London or Amsterdam,
and you will receive a promo code for two COMPLIMENTARY tickets
to our Identity Summit in partnership with ForgeRock the next day!
The ForgeRock Identity Platform™ transforms the way millions of customers and citizens interact with businesses and governments online, providing better security, building relationships, and enabling new cloud, mobile, and IoT offerings from any device or connected thing.
ForgeRock serves hundreds of brands like Morningstar, Vodafone, GEICO, TomTom, and Pearson, as well as governments like Norway, Canada, and Belgium, among many others.
Visit http://www.forgerock.com or follow ForgeRock on Twitter at http://www.twitter.com/forgerock.
“The Identity Summits are an opportunity to explore not just the technology infrastructure that’s needed to support millions of customer identities making digital connections, but also the metrics we should use to measure the true impact of identity management.“
– Mike Ellis:CEO, ForgeRock
Click here to visit our Membership page for more information.
The CDO Club is the world’s first and largest community of C-suite digital leaders.
CDO Club members include more than1,000 of the leading digital strategists and practitioners at the world’s most influential organizations, with the following titles represented:
✰ Chief Digital Officers ✰ Chief Data Officers ✰ Chief Analytics Officers ✰ Chief Marketing Officers ✰ Chief Marketing Technologists ✰ Chief Information Officers ✰ Chief Technology Officers ✰ Chief Human Resource Officers ✰ Chief Executive Officers ✰ Board Directors ✰ Chief Information Security Officers ✰
“Great conference, David Mathison! The topics were relevant, the panelists and speakers top notch, the setting was intimate, and the connections were truly valuable for any senior executive in the digital space. Thanks for pulling it together. I really look forward to attending next year.”
– Lisa Choi Owens:SVP/GM, Scripps Networks
“Thanks to David Mathison for his leadership in setting up the inaugural Chief Digital Officer Summit. It was nice to be among my digital colleagues and to share our experiences.”
– Albert Cheng: EVP & Chief Product Officer, Digital Media Disney ABC Television Group
About the CDO Summit:
The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media. Our gatherings include the best digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. Visit the website.
About the CDO Club:
The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders. Our 1,000+ members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit. Visit the website.
Contact Information:
We’d love to hear from you. Email us at info@CDOSummit.comor call +1 516 488-1143.
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