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In 2013, seven Chief Digital Officers (CDOs) became CEO or President, and four became board directors, according to the CDO Talent Map 2014.
What’s driving this important career path?
The Talent Map offered a few telling statistics that give a clearer perspective on this important trajectory:
- More than 60% of CDOs in the Ad sector had previous experience as CEO, President, GM, or Executive Director.
- More than 30% of CDOs in the Media sector had previous experience as CEO, President, GM, or Executive Director
Combined with the fact that, globally, CDOs are predominantly represented in the Advertising and Media sectors (at 36% and 18%, respectively), aspiring CDO’s can look to these already “mature” sectors for reliable indicators on how the CDO to CEO transition can (and will) occur in sectors new to the CDO game—such as Retail, CPG (Consumer Packaged Goods), Sports, Luxury, and Food and Beverage.
That’s why the CDO Club gathered several top executives from the Advertising industry – including Agency.com founder Chan Suh – for its panel discussing career strategies for Chief Digital Officers seeking to make the jump to CEO, at the April 2014 CDO Summit hosted by Time Warner in New York City.
Click here to watch the entire video of the panel “From CDO to CEO: 8 Tips for Making the Transition”
NOTE: The CDO Club has been providing posts and videos for free up to now, but we will move to a subscription model starting November 1, 2014. Enjoy your freedom, while it lasts!
Most popular blog posts via the CDO Club:
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Its time for the inaugural UK CDO Summit!
LEARN – SHARE – NETWORK
The premier event for digital leaders
Wednesday, 29 October 2014
Presented by Accenture Digital and
hosted by the BBC in London, England
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Lock in your seat now – register today!
- Keynotes:
- Sarah Bentley: Managing Director, Accenture Digital
- Michael Comish: Group Digital Officer at Tesco
- Mark Dearnley: Chief Digital and Information Officer at HM Revenue and Customs (HMRC)
- Mark Read: CEO, WPP Digital & Board Member at WPP
- Charlie Redmayne: Chief Executive Officer at HarperCollins UK
- Ralph Rivera: Director or Future Media at the BBC
- Panels featuring digital leaders from:
- AIESEC
- Bartle Bogle Hegarty
- BBC Worldwide
- Blackwell’s
- British Library
- Grey EMEA
- Mindshare
- Pearson PLC
- RTÉ
- Travelex
- and more coming…
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Keynotes and Featured Speakers:
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Charlie Redmayne
Chief Executive Officer
HarperCollins UK
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Sarah Bentley
Managing Director
Accenture Digital UKI
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Mark Dearnley
Chief Digital and
Information Officer
HM Revenue
and Customs
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Mark Read
CEO, WPP DIgital &
Board Member at
WPP
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Michael Comish
Group Digital Officer,
Tesco
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Ralph Rivera
Director
Future Media BBC
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Wednesday October 29, 2014
BOARDROOM
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7:00-8:30: Registration and breakfast. Networking in Anteroom
8:30-9:00: KEYNOTE: David Mathison: “CDO Talent Map UK 2014”
- David Mathison: Curator, CDO Summit
09:00-09:30: FIRESIDE CHAT: Charlie Redmayne: “From CDO to CEO“
- Charlie Redmayne: CEO at HarperCollins UK
- David Mathison: Curator, CDO Summit
9:30-10:00: KEYNOTE: Michael Comish
- Michael Comish: Group Digital Officer at Tesco
10:00-10:45: RETAIL PANEL
10:45-11:00: Break in Anteroom
11:00-11:30: KEYNOTE: Ralph Rivera
- Ralph Rivera: Director, Future Media at BBC
11:30-12:15: MEDIA AND PUBLISHING PANEL
12:15:-14:00: Lunch in Anteroom
LUNCH AND LEARN SESSIONS:
- 13:00-13:15: CDO at The British Library
- 13:15-13:30: VP and CEO at AIESEC
- 13:30-14:00: SVP & MD International at Forgerock
14:00-14:30: KEYNOTE: Sarah Bentley: “From Digital Disruption to Digitally Disrupted”
- Sarah Bentley: Managing Director at Accenture Digital
14:30-15:15: FINANCIAL PANEL
15:15-15:30: Break in Anteroom
15:30-16:00: KEYNOTE: Mark Dearnley
- Mark Dearnley: Chief Information and Digital Officer at HM Revenue and Customs
16:00-16:45: GOVERNMENT PANEL
16:45-17:00: Break in Anteroom
17:00-17:30: KEYNOTE: Mark Read
- Mark Read: CEO at WPP Digital
17:30-18:15: ADVERTISING PANEL
18:30-Close: NETWORK RECEPTION in Anteroom
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“Congratulations and thanks to David Mathison for spotting the need for community and collaboration in the growing Chief Digital Officer space, and for having the wherewithal, network, and organizational talent to put together such a top-notch event in its inaugural year. Next year’s summit should be even more of a must-do for anyone working digital at senior levels in all kinds of businesses.”
Teddy Goff 
Digital Director
President Barack Obama 2008 and 2012
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“David, here’s a handy C^3 test for conference value: Did I learn at least three new perspectives? Check. Did I meet at least three interesting people? Check. Did I take back at least three relevant pieces of news I can use? Check. Flying colors for the Chief Digital Officer Summit 2013! Thank you so much, and yes, I’d be very pleased to participate next year!”
Perry Hewitt 
Chief Digital Officer
Harvard University
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“Sometimes a conference comes along that hits the trifecta – hot topic, high-caliber attendees, and stellar location. The first Chief Digital Officer Summit reached that mark with ease, and I look forward to attending the next one.”
Eric Hellweg 
Managing Director, Digital Strategy/Editorial Director
Harvard Business Review
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“Congratulations on the inaugural Chief Digital Officer Summit. Rarely does a conference offer such high caliber content and attendees. Kudos to David Mathison on creating an event that sparked such great insights and conversation.”
Linda Perry-Lube 
Chief Digital Officer
RF | Binder
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CDO Club founder David Mathison overlooking St Paul’s Cathedral from the roof of the headquarters of premier executive search firm Odgers Berndtson, a sponsor of the London Summit.
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