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Gone are the days when companies could succeed in engaging their audience with the blunt equivalent of a megaphone.
Billboards and press releases have become expensive background noise when compared to the numerous, innovative ways a company can deliver its story and content using digital engagement.
The CDO Club brought together some of the leading voices in this new public relations landscape for a panel titled “Content & Storytelling: Is the PR Landscape Shifting?”.
Participants included, moderator Linda Perry-Lube, Chief Digital Officer at RF | BINDER; Thomas Gensemer, Chief Strategy Officer at Burson Marstellar; David Richeson, Chief Digital Officer at Fenton Communications; Steve Rubel, Chief Content Strategist at Edelman; and Scott Schneider, Chief Digital Officer at Ruder Finn.
Viewers of this video will learn how to:
1. Define your “brand story” first, then use all the tools tell it
2. Tell a brand story about how you make the world a better place
3. Use digital publishing strategies that best fit your brand story
4. Create “unholy alliances”
5. Listen, then insert your brand story into global conversations
6. Use and curate QUALITY user-generated content
7. Learn from the best digital publishers instead of fearing them
8. Engage your audience with real-world events
9. Make content for specific niches
10. Empower employee-driven content
11. Bonus tip
View the video of this panel from the 2014 CDO Summit here |
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The best place to learn more is at the fast-approaching 3rd CDO Summit (and the first in the UK), presented by Accenture Digital and hosted by BBC Worldwide in London on 29 October.
Find out more below. We hope to see you there!
Recent blog posts via the CDO Club:
NOTE: The CDO Club has been providing posts and videos for free up to now, but we will move to a subscription model starting November 1, 2014. Enjoy your freedom, while it lasts!
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Its time for the inaugural UK CDO Summit!
LEARN – SHARE – NETWORK
The premier event for digital leaders
Wednesday, 29 October 2014
Presented by Accenture Digital and
hosted by BBC Worldwide in London
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Lock in your seat now – register today!
Keynotes:
- Amanda Hill: Chief Brands Officer at BBC Worldwide
- Charlie Redmayne: CEO at HarperCollins UK
- Mark Dearnley: Chief Digital and Information Officer at HM Revenue and Customs (HMRC)
- Mark Read: CEO at WPP Digital
- Mike Bracken: Executive Director, Digital at Cabinet Office, British Government
- Narry Singh: Head of Digital Business at Accenture
- Ralph Rivera: Director or Future Media at the BBC
- Rohan Silva: Co-Founder at Second Home; Spacious
- Saul Klein: Partner at Index Ventures
Panels featuring digital leaders from:
Accenture EALA, AIESEC, Aviva, Bartle Bogle Hegarty, BBC Worldwide, Blackwell’s, Cabinet Office British Government, Computer Weekly, Douglas Shaw & Associates, Forgerock, Government Digital Service, Grey EMEA, HarperCollins UK, HMRC, Index Ventures, Lloyds Banking Group, Methods Group, Microsoft, Mindshare, Nutmeg, Pearson, RTÉ, Second Home, Spacious, The British Library, The WIE Symposium, Travelex, UK Ministry of Justice, WPP Digital, more
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Keynotes and Featured Speakers:
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Wednesday 29 October 2014
BOARDROOM
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07:00-08:30: Registration and breakfast. Networking in Anteroom
08:30-09:00: Keynote: “CDO Talent Map UK, 2014”
- David Mathison: Curator, CDO Summit; Founder CDOClub
09:00-09:30: Fireside Chat: “From CDO to CEO: How to Make the Transition”
- Charlie Redmayne: CEO at HarperCollins UK
09:30-10:00: Q&A: “From CXO to NED: How to Enter the Boardroom”
- Saul Klein: Partner at Index Ventures
10:00-10:15: Break in Anteroom
10:15-10:45: Keynote: “Where Next: The Journey from BBC Online to The BBC, online”
- Ralph Rivera: Director of Future Media at BBC
10:45-11:30: “Content and Commerce – Natural Partners or a Shotgun Marriage?”
- Chris Whiteley (moderator): SVP, Digital at BBC Worldwide
- Múirne Laffan: Managing Director at RTÉ Digital
- Juan Lopez-Valcarcel: Former CDO at Pearson
- Matthew Cashmore: Digital Director at Blackwell’s
- Shane Norman: CDO at Douglas Shaw & Associates
11:30-12:00: Keynote:
- Amanda Hill: Chief Brands Officer at BBC Worldwide
12:00-13:00: Lunch in Anteroom. Lunch and Learn Sessions:
13:00-13:30: Presentation: “Using Identity to Empower Digital Business“
- Neil Chapman: SVP & MD International at ForgeRock
13:30-14:00: Keynote: “From Digitally Disrupted to Digital Disruptor”
- Narry Singh: Head of Digital Business at Accenture EALA
14:00-14:45: “Digital Innovation and Disruption in FinTech”
- Joanna Levesque (moderator): Partner at Accenture
- Sean Cornwell: Chief Digital Officer at Travelex
- Nick Hungerford: Chief Executive Officer at Nutmeg
- Andrew Brem: Chief Digital Officer at Aviva
- Jonathan Webster: Chief Operating Officer, Group Digital at Lloyds Banking Group
14:45-15:15: Keynote: “Digital by Default: Two Years On”
- Mike Bracken: Executive Director at Government Digital Service
15:15-16:00: “Digital Transformation in the Public Sector”
- Bryan Glick (moderator): Editor-in-Chief, Computer Weekly
- Paul Shetler: Chief Digital Officer at Ministry of Justice
- Kathy Settle: Director for Digital Policy at Government Digital Service
- Mark Thompson: Owner and Strategy Director, Methods Group
16:00-16:15: Break in Anteroom
16:15-16:45: Keynote: “HMRC: All the tax but none of the paper”
- Mark Dearnley: Chief Digital and Information Officer at HMRC
16:45-17:15: Keynote: “Seizing the Digital Opportunity”
- Mark Read: CEO, WPP Digital at WPP Plc
17:15-18:00: Advertising Panel
- Moderator TBA
- Lindsay Nuttall: CDO at Bartle Bogle Hegarty (BBH)
- Jon Williams: CDO & Exec Creative Director Grey EMEA
- Norm Johnston: Chief Digital Officer at Mindshare
- TBA
18:00-18:30: Featured Speaker:
- Rohan Silva (featuring Q&A with June Sarpong)
18:30-Close: Network cocktail reception in Anteroom
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“Congratulations and thanks to David Mathison for spotting the need for community and collaboration in the growing Chief Digital Officer space, and for having the wherewithal, network, and organizational talent to put together such a top-notch event in its inaugural year. Next year’s summit should be even more of a must-do for anyone working digital at senior levels in all kinds of businesses.”
Teddy Goff 
Digital Director
President Barack Obama 2008 and 2012
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“The Chief Digital Officer Summit was a very relevant topic for today’s times. I was impressed by the caliber and diversity of the panel speakers, all of whom had something unique and valuable to offer. A great opportunity to learn from the best.”
Amanda Jones-Orengo 
Director
Towers Watson
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“The Chief Digital Officer Summit was one of those rare conferences that was so engaging the audience fixated on the speakers, rather than on multitasking.”
Jason Seiken 
Senior Vice President/General Manager
PBS Digital
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“Congratulations on the inaugural Chief Digital Officer Summit. Rarely does a conference offer such high caliber content and attendees. Kudos to David Mathison on creating an event that sparked such great insights and conversation.”
Linda Perry-Lube 
Chief Digital Officer
RF | Binder
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CDO Club founder David Mathison overlooking St Paul’s from the roof of the headquarters of premier executive search firm Odgers Berndtson, a sponsor of the London Summit.
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