Most Purchases Today Decided Online:
5 Retail Trends for Chief Digital Officers
Did you know 68% of retail sales this year were decided online?
And Michael Burgess, President of HBC Digital at Hudson’s Bay Company, which operates such prestigious outlets as Saks Fifth Avenue and Lord & Taylor, said “it’s rapidly moving towards influencing 100% of retail sales.“
• Online retail accounts for +35% of all retail growth in 2014
• 84% of shoppers used digital as part of their shopping journey
• 79% of smartphone users used their phone for mall and store shopping (in 2011!)
• 86% of consumers will pay up to 25% more for a personalized customer experience
Burgess outlined 5 key retail trends every Chief Digital Officer should understand. With the era of 100% web-based consumer decisions approaching, no organization can afford to ignore them.
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– Mike Ellis:CEO, ForgeRock
Click here to visit our Membership page for more information.
The CDO Club is the world’s first and largest community of C-suite digital leaders.
CDO Club members include more than1,000 of the leading digital strategists and practitioners at the world’s most influential organizations, with the following titles represented:
✰ Chief Digital Officers ✰ Chief Data Officers ✰ Chief Analytics Officers ✰ Chief Marketing Officers ✰ Chief Marketing Technologists ✰ Chief Information Officers ✰ Chief Technology Officers ✰ Chief Human Resource Officers ✰ Chief Executive Officers ✰ Board Directors ✰ Chief Information Security Officers ✰
“Great conference, David Mathison! The topics were relevant, the panelists and speakers top notch, the setting was intimate, and the connections were truly valuable for any senior executive in the digital space. Thanks for pulling it together. I really look forward to attending next year.”
– Lisa Choi Owens:SVP/GM, Scripps Networks
“Thanks to David Mathison for his leadership in setting up the inaugural Chief Digital Officer Summit. It was nice to be among my digital colleagues and to share our experiences.”
– Albert Cheng: EVP & Chief Product Officer, Digital Media Disney ABC Television Group
About the CDO Summit:
The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media. Our gatherings include the best digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. Visit the website.
About the CDO Club:
The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders. Our 1,000+ members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit. Visit the website.