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Wednesday May 27, 2015

6 Ways Chief Digital Officers Can Take Publishing International

Are You Global Yet?

“Technology is changing the way we acquire and monetize audiences like never before,” said Daniel Heaf, SVP Digital Commerce at Burberry, former Chief Digital Officer at BBC Worldwide.

Is your organization ready for the challenges and opportunities that digital presents on the international market?

You might wonder, why did MTV sink millions into creating foreign versions of their network, while The Economist enjoys global relevance?

And how did BuzzFeed pilfer the audience of both CNN and The New York Times, by using user-generated content?

To find out the answers to these questions (and more!), watch this video of the “Publishers Going Global” panel, held at the 2014 CDO Summit at the Time Warner Center in New York City on April 23.

6 Ways Chief Digital Officers Can Take Publishing International

1. Build a (different) long-term relationship with your international audience
2. Invest in multiple publishing platforms
3. Offer personalized, quality content
4. Find new ways to monetize mobile by offering a value exchange
5. Explore unorthodox opportunities for monetization
6. Run a separate digital initiative before transitioning your main organization
Participants included, from left to right in the video above, moderator Daniel Heaf: SVP Digital Commerce at Burberry, former Chief Digital Officer at BBC WW; David Payne: Chief Digital Officer at Gannett Co., Inc.; Justin Tobin: Founder at DDG Inc.; Eric Hellweg: MD, Digital Strategy; Editorial Director at Harvard Business Review; Ro Gupta: VP of Business Development at DISQUS; and John Cantarella: Former President of Digital, News & Sports at Time Inc.

Tomorrow David Mathison will be speaking at The Identity Summit presented by ForgeRock.

Identity Summit

David Mathison and Mike Ellis, CEO of ForgeRock, will lead the Digital Transformation panel discussion that will focus on the partnership between marketing and IT that is required for a successful digital transformation. The panel will also discuss the challenge of meeting the ever-expanding requirements of the digital customer. Learn more

In addition to Mike and David, panelists include:

  • Bill Phelps, Managing Director, Global Practice Lead, Security Services at Accenture
  • Jeff Elgin, Enterprise Platforms and Frameworks Engineering at Capital One
  • Jen McClure, Vice President, Digital & Social Media at Thomson Reuters
Job Opportunities at the CDO CLUB
Looking for fulfilling work? Know someone who is?
We currently have the following new open positions at the CDO Club:
VP & General Manager, Online 
Looking for a General Manager with 10-15 years experience in operating and running online platforms as a profit center. You will be responsible for the CDOClub.com blog, and all CDOSummit.com sites (such as nyc.cdosummit.comcdosummit.co.ukamsterdam.cdosummit.com, etc), and mobile. 
VP & General Manager, Community
Looking for a professional manager with 10-15 year experience in building online & offline communities and running membership sites. The right candidate will be responsible for our CDOClub.com community of over 1,000+ members.
VP & Managing Director, Executive Search
Looking for an Executive Search professional with 10-15 years experience in sourcing and placing C-level digital and data executives. Must have a strong record of success in placements at major organizations. 
If you are interested in applying for any of these positions please send a link to your LinkedIn profile, cover letter, and a recent copy of your resume to michelle@cdoclub.com. In the subject line please include your first and last name and the position you are applying for.

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After we add the videos from the recent CDO Summit in NYC, we’ll revert to regular pricing.
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CDO Club members include more than 1,000 of the leading digital strategists and practitioners at the world’s most influential organizations, with the following titles represented:
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Join us at Our Upcoming CDO Summits:


“Great conference, David Mathison! The topics were relevant, the panelists and speakers top notch, the setting was intimate, and the connections were truly valuable for any senior executive in the digital space. Thanks for pulling it together. I really look forward to attending next year.”
Lisa Choi Owens: SVP/GM, Scripps Networks

“Thanks to David Mathison for his leadership in setting up the inaugural Chief Digital Officer Summit. It was nice to be among my digital colleagues and to share our experiences.”

– Albert Cheng: EVP & Chief Product Officer, Digital Media Disney ABC Television Group

About the CDO Summit:


The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media.  Our gatherings include the best digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. Visit the website.

About the CDO Club:

The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders.  Our 1,000+ members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit.  Visit the website.

Contact Information:

We’d love to hear from you. Email us at info@CDOSummit.com or call +1 516 488-1143.
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