6 Ways Chief Digital Officers Can Take Publishing International
Are You Global Yet?
“Technology is changing the way we acquire and monetize audiences like never before,” said Daniel Heaf, SVP Digital Commerce at Burberry, former Chief Digital Officer at BBC Worldwide.
Is your organization ready for the challenges and opportunities that digital presents on the international market?
You might wonder, why did MTV sink millions into creating foreign versions of their network, while The Economist enjoys global relevance?
And how did BuzzFeed pilfer the audience of both CNN and The New York Times, by using user-generated content?
To find out the answers to these questions (and more!), watch this video of the “Publishers Going Global” panel, held at the 2014 CDO Summit at the Time Warner Center in New York City on April 23.
6 Ways Chief Digital Officers Can Take Publishing International
1. Build a (different) long-term relationship with your international audience
2. Invest in multiple publishing platforms
3. Offer personalized, quality content
4. Find new ways to monetize mobile by offering a value exchange
5. Explore unorthodox opportunities for monetization
6. Run a separate digital initiative before transitioning your main organization
Participants included, from left to right in the video above, moderator Daniel Heaf: SVP Digital Commerce at Burberry, former Chief Digital Officer at BBC WW; David Payne: Chief Digital Officer at Gannett Co., Inc.; Justin Tobin: Founder at DDG Inc.; Eric Hellweg: MD, Digital Strategy; Editorial Director at Harvard Business Review; Ro Gupta: VP of Business Development at DISQUS; and John Cantarella: Former President of Digital, News & Sports at Time Inc.
Tomorrow David Mathison will be speaking at The Identity Summit presented by ForgeRock.
David Mathison and Mike Ellis, CEO of ForgeRock, will lead the Digital Transformation panel discussion that will focus on the partnership between marketing and IT that is required for a successful digital transformation. The panel will also discuss the challenge of meeting the ever-expanding requirements of the digital customer. Learn more
In addition to Mike and David, panelists include:
Bill Phelps, Managing Director, Global Practice Lead, Security Services at Accenture
Jeff Elgin, Enterprise Platforms and Frameworks Engineering at Capital One
Jen McClure, Vice President, Digital & Social Media at Thomson Reuters
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The CDO Club is the world’s first, largest, and most powerful community of C-suite digital leaders.
CDO Club members include more than1,000 of the leading digital strategists and practitioners at the world’s most influential organizations, with the following titles represented:
“Great conference, David Mathison! The topics were relevant, the panelists and speakers top notch, the setting was intimate, and the connections were truly valuable for any senior executive in the digital space. Thanks for pulling it together. I really look forward to attending next year.”
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