Chris Hulse

Chief Digital Officer

BlueLine Rental

Chris Hulse is an industry pioneer; experienced C-suite executive and business advisor with a 20 year track record of success building businesses.

As Chief Digital Officer at BlueLine Rental Hulse is responsible for advancing knowledge, brand awareness, digital expertise and the implementation of transformational solutions across all BlueLine Rental departments to better engage BlueLine Rental employees, the BlueLine Rental vendor and the BlueLine Rental customer. As CDO, Hulse oversees Marketing; The ISR Alliance, The Field Support Center; Customer Data & Analytics; The Sales Effectiveness Team as well as Web Site & App Development group. BlueLine Rental is a $1.5 Billion dollar (Private Equity Owned- Platinum Equity), Equipment Rental company with over 2,000 employees and 130 branches spread across 32 states, Canada and Puerto Rico. Chris joined BlueLine Rental in January of 2016 as the first in the industry Chief Digital Officer.

In August 2008 Chris Hulse raised $2.5 million in seed funding from Conde Nast to launch Inflection Point Media, a next generation, data-driven, audience targeting platform utilized by leading publishers and fortune 500 marketers as well as associations and coalitions to reach key decision makers, opinion leaders and their influencer groups during critical “inflection points” or “life stages”.

Before launching Inflection Point Media, Chris worked at for five years serving as Vice President, Strategic Sales and Business Development managing agency and key account teams nationally. was sold to R.H. Donnelly in August of 2007 for $345 million.

Prior to, Chris served as Vice President, Business Development at three early stage companies incubated by Walker Digital Management a privately held R&D laboratory best known for incubating Prior to Walker Digital, Chris was a Managing Director of Sales for Altavista and Sr. Director for Engage Media both wholly owned operating companies of CMGI having joined Flycast Networks prior to its $300 million IPO and subsequent acquisition by CMGI.

Chris’s career began at Madison Direct Marketing a leading lifestyle direct marketing company based in Greenwich, CT.

Chris proudly serves on the advisory boards of Solid Opinion and is a founding Board of Directors of

Chris holds a B.S. degree in Business Economics from the State University of New York at Oneonta.