Tony leads Microsoft’s PlayReady Video Content Protection business in Europe, helping PlayReady partners develop cross-platform TV, Film and Entertainment experiences for smartphones, tablets and in-home devices. Prior to Microsoft Tony ran a leadership network for CEOs and held senior commercial roles with the BBC and the music industry. Tony is a graduate of Edinburgh University and a co-founder of the Oxford Technology Media and Finance Network. In his spare time Tony runs ultramarathons and has recently completed an 83 mile run along the length of Hadrian’s Wall. Tony writes and publishes books and humorous poetry on the impact of technology on society amongst numerous other topical themes!