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Thursday January 22, 2015

Top 10 Customer Engagement Tips from Ad Agency Chief Digital Officers

“Arguably, advertising has always been about content and storytelling. It’s just that that story and its format, which was once a static 15 or print campaign, is actually now part of a larger interactivity eco-system,” said Angela Wei, Managing Director at Agency (Milk Studios), and moderator at “The Consumer Journey: From Innovation to Activation” panel held at the 2014 CDO Summit at the Time Warner Center in New York City on April 23, 2014.

Viewers of this video will learn these Top 10 Customer Engagement Tips:
1. Make it personal, contextual, and relevant
2. Center all your efforts on a cohesive narrative
3. Be a maker
4. Realize you must work within your clients’ limitations
5. Choose a partnership that works for both company and agency
6. … Continue Reading

View the video of this panel from the 2014 CDO Summit here

Participants included, from left to right in the video above, Winston Binch, Partner/Chief Digital Officer at Deutsch LA; Carl Fremont, Chief Digital Officer at MEC Global; Babs Rangaiah, Vice President of Global Media Innovation and Ventures at Unilever; Chick Foxgrover, Chief Digital Officer at The American Association of Advertising Agencies; and Chan Suh, Chief Digital Officer and Senior Partner at Prophet.

Read the entire post here

Upcoming Blog Posts via the CDO Club:

CDO JOBS Update: Chief Digital Officers Q4 2014 (Jan 24)
NYC Entertainment Panel, Part 1 (Tuesday January 27)
NYC Entertainment Panel, Part 2 (Tuesday January 29)
CDO JOBS Update: Chief DATA Officers Q4 2014 (Jan 31)

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Don’t Miss This Saturday’s CDO JOBS Update

The most popular post is our CDO JOBS Update, which includes detailed information on open CDO jobs and recent placements.

Check out this Saturday’s CDO JOBS Update – its the most comprehensive, up-to-date report on the state of the CDO to date.

More CDOs were hired in Q4 2014 than in all of 2013. As Gartner Analyst Dave Aron said, new CDO hires are “springing up faster than we can count them.”

Due to the volume of new CDO hires, we’ve decided to run the CDO JOBS Update quarterly. And we’ll publish two Updates – one for Chief DIGITAL Officers, the other for Chief DATA Officers.

STAY IN THE LOOP! Register to continue enjoying our posts

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The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders.

Our 1,000+ members receive access to breaking news, original research, career development support, networking opportunities, inspirational events, and the following benefits:

40+ hours of video from every CDO Summit (value: $4,500)
Quarterly CDO Club CDO JOBS Update (value: $4,000)
Job posts on our dedicated Career page (value $1,000/post)
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Annual Chief Digital Officer Talent Map (value: $500)
Annual Chief Data Officer Talent Map (value: $500)
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NOTE: The CDO Club becomes a membership site tomorrow. Be sure to register!

The 3rd Annual NYC CDO Summit:

The 3rd CDO Summit, presented by Capgemini, will take place in New York City on April 29, 2015.

Regular registration is $1,495. Buy before January 31, 2015, you’ll enjoy the Super Early Bird discount price of just $695, a 50% savings of more than $800.

Enjoy the same Super Early Bird savings by registering now for our CDO Summits in Amsterdam in July, Toronto in September, London in October, and Sydney in February (2016).

Register now, or find out more via the links below. See you there!

Join us at Our Upcoming CDO Summits:

Endorsements:

“David, here’s a handy C^3 test for conference value: Did I learn at least three new perspectives? Check. Did I meet at least three interesting people? Check. Did I take back at least three relevant pieces of news I can use? Check. Flying colors for the Chief Digital Officer Summit 2013! Thank you so much, and yes, I’d be very pleased to participate next year!”

– Perry Hewitt: Chief Digital Officer, Harvard University

“The best-organized conference I’ve been to in years, the Chief Digital Officer Summit was packed with smart people and smart ideas. Leave ‘em wanting more is what they say, and David Mathison and his team delivered. Now, we want more!”

– Sree Sreenivasan:Chief Digital Officer, The Metropolitan Museum of Art

About the CDO Summit:

The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media. Our gatherings include the best digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. Visit the website.

About the CDO Club:

The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders. Our 1,000+ members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit. Visit the website.

Contact Information:

We’d love to hear from you. Email us at info@CDOSummit.com or call +1 516 488-1143.