Bertrand Bodson, Chief Digital & Marketing Officer at Sainsbury’s Argos, Named U.K. Chief Digital Officer of the Year 2016 by CDO Club
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Bertrand Bodson, Chief Digital and Marketing Officer at Sainsbury’s Argos, was today recognized as “U.K. Chief Digital Officer of the Year 2016” by the CDO Club, the world’s largest community of C-suite digital and data leaders with 5,000 registered members.
Mr. Bodson has played a pivotal role in guiding the U.K. retailer’s digital transformation from a four-decade old catalogue business with around 800 physical stores into a multichannel online powerhouse with more than a billion visits online annually.
The online and mobile initiatives led by Mr. Bodson have helped Argos to become the first U.K. retailer to hit £1 billion in revenue via mobile. More than 50% of its business is now digital, including 30% from mobile channels, making Argos the third largest online retailer in the U.K., after Amazon and eBay.
At a time when retail stores are closing at an epic pace, Bodson and his team have found digital pathways to success by providing their customers with unrivalled choice, speed, and convenience.
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