Featured Speaker: IBM’s Kevin Eagan
Digital Reinvention: Preparing for a Very Different Tomorrow

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The CDO Summit is the premier event for
digital & data leaders:
May 24, 2017  |  New York, USA
June 28, 2017 | Washington D.C., USA
September 27, 2017 | London, ENGLAND

We all know that digital is changing the way everyone does business. The pace of innovation and competition is moving at an ever-increasing accelerated rate.

Now more than ever, companies must take a complete end-to-end customer experience viewpoint to build world-class and highly-competitive customer journeys that attract, excite, engage and keep customers.

IBM is pioneering breakthrough, proven, data-driven capabilities called the “Total Customer Experience” (TCX) which enables businesses to design products and web customer journeys to transform the customer experience. 

Hear first-hand how IBM has been using this method to transform itself into a powerful, modern digital business and prepare itself for tomorrow.

We are excited to have Kevin Eagan, Chief Digital Experience Officer, as the featured speaker at our 5th annual NYC CDO Summit this Wednesday May 24. Some key takeaways will include: 

• Hear how Kevin is leading the company-wide initiative using this methodology to transform customers from liking their products to loving their products and becoming lifetime customer advocates.
• Learn the benefits of customer centricity and how to avoid the temptation to rush to market without a full implementation of TCX.
• Learn how to not just win customers, but delight them for life.

Kevin is the Chief Digital Experience Officer and General Manager of Digital Platforms in the IBM Digital Business Group. In this role he is responsible for the end-to-end customer experience on IBM’s digital presence and channels. Kevin oversees teams focused on strategy, design, engineering and business operations of IBM’s digital experience, which includes the worldwide Marketplace as well as the platform that powers IBM.com.

Drawing from IBM’s portfolio of ecommerce, digital marketing and cloud technologies, Kevin leads the creation of new ways to do business with IBM that make buying and using IBM expertise and solutions easier for clients and partners.

Kevin joined IBM in November 2014 from Microsoft where he was Vice President and General Manager of Online Commerce. During his 25-year career at Microsoft he has held numerous leadership positions spanning Marketing, Sales and Engineering, with a successful track record of building new businesses and creating new channels at the forefront of industry transformation and technology disruptions.

Kevin holds an AB honors in Economics from Harvard University.

Check out the full agenda here, and be sure to register for our NYC CDO Summit today!

The next CDO Summits will be in New York City (our 5th year) on May 24, 2017, followed by Washington DC on June 28, and London (our 3rd year) on September 27, 2017.

Who’s Speaking at the NYC CDO Summit?
You’ll Meet These Digital and Data Leaders:

• Ali Malaz: Founder of CDO Club Turkey
• Amit Kama: CEO of Kamedia Digital & Founder of CDO Club Israel
• Bevin McArthur: Partner, Mexico City at Deloitte Digital Mexico
• Bill Gale: VP, Information Strategy and Infrastructure at AARP
• Bob Lord: Chief Digital Officer at IBM
• David Mathison: Curator, CDO Summit & Founder, CDO Club
• DJ Edgerton: CEO / Founder of Zemoga
• Ellie Hirschhorn: Former Chief Digital & Consumer Officer at Vitals
• Eric Hellweg: Managing Director, Product Management & Digital Strategy at Harvard Business Review / HBR.org
• Dr. Henna A. Karna: Chief Data Officer at XL Catlin
• Jane Barratt: CEO at Goldbean; Former President of Y&R New York
• Jennifer Dalipi: Sr. Director, Global Media Consumer Beauty at COTY
• Joe Caserta: President of Caserta Concepts
• John Toth: VP, Reuters Solutions at Thomson Reuters
• Jon Bond: Co Chairman and Chief Tomorroist at The Shipyard
• Joshua Browder: Founder and CEO at DoNotPay
• Katrina Klier: Global Managing Director Digital Marketing & Communications at Accenture
• Kevin Eagan: Chief Digital Experience Officer & General Manager of Digital Platforms at IBM Digital Business Group
• Magnus Gylje: Chief Digital Officer, Editor-in-Chief at Nobel Media
• Dr. Markus Dirr: Chief Digital Officer, Executive Director Business Division Digital at Messe Muenchen GmbH
• Michael Melillo: Director, UX Research and Strategy at CA Technologies
• Neil Whitney: VP, Digital Platforms, IBM Digital Business Group
• Oliver Cummings: COO at Nurole
• Patrick Hoffstetter: Founder and CEO at Newmedia360 & Former Chief Digital Officer at Renault
• Rajesh Anandan: CEO of ULTRA Testing & SVP at UNICEF Ventures
• Rich Napoli: CEO of ObjectFrontier Inc.
• Rob Beijleveld: CEO & Owner of ICT Media BV
• Shane Norman: Chief Digital Officer, Senior Vice President at FactoryMade
• Stephanie Laing: Emmy award-winning Director & Producer at HBO
• Sudhir Kulkarni: President, Digital of Persistent Systems Inc.
• Topher Wurts: Founder of Autism Village

Join us in NYC (our 5th year) or Washington DC!

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