Featured Speaker: IBM’s Kevin Eagan
Digital Reinvention: Preparing for a Very Different Tomorrow
LEARN – SHARE – NETWORK The CDO Summit is the premier event for
digital & data leaders: May 24, 2017 | New York, USA
June 28, 2017 | Washington D.C., USA
September 27, 2017 | London, ENGLAND
We all know that digital is changing the way everyone does business. The pace of innovation and competition is moving at an ever-increasing accelerated rate.
Now more than ever, companies must take a complete end-to-end customer experience viewpoint to build world-class and highly-competitive customer journeys that attract, excite, engage and keep customers.
IBM is pioneering breakthrough, proven, data-driven capabilities called the “Total Customer Experience” (TCX) which enables businesses to design products and web customer journeys to transform the customer experience.
Hear first-hand how IBM has been using this method to transform itself into a powerful, modern digital business and prepare itself for tomorrow.
We are excited to have Kevin Eagan, Chief Digital Experience Officer, as the featured speaker at our 5th annual NYC CDO Summit this Wednesday May 24. Some key takeaways will include:
Hear how Kevin is leading the company-wide initiative using this methodology to transform customers from liking their products to loving their products and becoming lifetime customer advocates.
Learn the benefits of customer centricity and how to avoid the temptation to rush to market without a full implementation of TCX.
Learn how to not just win customers, but delight them for life.
Kevin is the Chief Digital Experience Officer and General Manager of Digital Platforms in the IBM Digital Business Group. In this role he is responsible for the end-to-end customer experience on IBM’s digital presence and channels. Kevin oversees teams focused on strategy, design, engineering and business operations of IBM’s digital experience, which includes the worldwide Marketplace as well as the platform that powers IBM.com.
Drawing from IBM’s portfolio of ecommerce, digital marketing and cloud technologies, Kevin leads the creation of new ways to do business with IBM that make buying and using IBM expertise and solutions easier for clients and partners.
Kevin joined IBM in November 2014 from Microsoft where he was Vice President and General Manager of Online Commerce. During his 25-year career at Microsoft he has held numerous leadership positions spanning Marketing, Sales and Engineering, with a successful track record of building new businesses and creating new channels at the forefront of industry transformation and technology disruptions.
Kevin holds an AB honors in Economics from Harvard University.
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About the CDO Summit:
The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media. Our gatherings include the best digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. Visit the website.
About the CDO Club:
The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders. Our 5,000+ members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit.Visit the website.