Fedelma joined Barclays in 2007 as Head of Marketing Privacy and Information Management. She was appointed Director of Information Policy & Strategy in 2013. She is currently Director of Information Policy & Strategy.

As Barclays continues to innovate with data and technology she and her team help colleagues do so in a way that not only ensures compliance with privacy and data protection laws, but above all ensures everyone show due respect for our customers and their data.

Prior to joining Barclays Fedelma was MD of Good Consulting Ltd, which specialised in providing CRM, information management and privacy advice.

A graduate of Trinity College Dublin, Fedelma started her working life with the Bank of Ireland in Dublin before moving to London to join Deloitte.

Fedelma is a board member at the UK DMA (Direct Marketing Association) and a frequent presenter at privacy and information management conferences.