Simon has been helping marketing executives optimise the business impact of their digital channels for over 20 years. As European Managing Director at L2, Simon advises CMOs, CDOs and business leaders at many of the world’s biggest brands on how their digital performance benchmarks vs. competitors, and what investments should be prioritised to drive superior consumer engagement. Prior to joining L2, Simon held global executive roles at Google, Telefónica and 3M, and wrote an award-winning movie screenplay.