Múirne Laffan is Managing Director of RTÉ Digital and a member of the RTÉ Executive Board.

Responsible for leading RTÉ’s overall digital strategy, her remit is to bring RTÉ content and services to Irish and international audiences across a broad range of platforms, devices and markets, transforming how RTÉ makes it services accessible to the public.

As audience expectations evolve, RTÉ Digitals’ ambition is to meet consumer needs now and in the future through creativity, innovation, partnerships and audience engagement across multiple platforms.

Heading up a successful portfolio of services, led by RTÉ Player, Ireland’s most popular video on demand service, as well as RTÉ (i.e. RTÉ News Now, RTÉ Archives and RTÉ Aertel), RTÉ Digital has recently partnered with GAA to launch GAAGO, bringing Gaelic football and Hurling to global audiences by ppv streaming.

A graduate of the College of Marketing at Dublin Institute of Technology, she was part of the set-up team of McCann Interactive in 1994 in their New York office, to drive interactive and worldwide web activity for McCann’s US based clients. As SVP, Director of Worldwide clients at McCann-Erickson WW, she was a member of the leadership team that created Universal McCann.

In 2001, she joined RTÉ, first as General Manager of RTÉ Commercial Enterprises and then as Executive Director of the newly formed RTÉ Publishing.