LEARN – SHARE – NETWORK The CDO Summit is the premier event for digital & data leaders Tuesday, 01 March, 2016 Sydney, Australia
Should Chief Digital Officers be primarily concerned with products and technology?
Ask Brian Solis, Principal Analyst at Altimeter Group, and he will tell you that no — customer experience should be every CDOs’ priority.
“Customers are placing greater demands not just on products and services, but on the ongoing experiences that their interactions with companies offer.
“If they can’t get what they want, they’ll hack their way to it.”
Solis has contributed a report from his new book, X: The Experience When Business Meets Design, to CDO Community, titled Why Chief Digital Officers Must Invest in Experiences Over Products and Technology.
Fortunately, CDO Club members can read the report now on our blog.
Every CDO needs to read this piece to understand the importance of the “experience economy” that has arisen in the wake of digital innovation, and how it’s affecting every organization today.
In the coming weeks we will share articles and reports from CDO Community contributors – digital and data leaders such as yourself, including:
Mayur Gupta: Senior VP, Head of Digital at Healthgrades
Andy Peart: Chief Marketing Officer at Artificial Solutions
Norm Johnston: Chief Strategy and Digital Officer at Mindshare
Richard Kramer: Managing Director and Owner at Arete Research
Jonathan Becher: Chief Digital Officer at SAP
Michael Krigsman: Founder at CXOTalk
As our editorial calendar is already filled for January and February, be sure to contact us right away if you or your organization would like to become a CDO Community contributor.
The CDO Community is a great opportunity to gain visibility by getting your message in front of your peers – our worldwide network of 1,500 registered CDO Club members, tens of thousands of email subscribers and unique monthly website visitors, and over 100,000 social media followers.
Read more below, or email our Community Manager for more information.
Join us at our upcoming
CDO Summit in Sydney Australia,
Presented by Accenture Digital:
Take Advantage Of Our Extended “Early Bird” Discount!
We have extended our “early bird” discount until January 31, 2016.
Till then, you can buy Sydney CDO Summit tickets for just A$995, a saving of A$500 off the regular registration rate of A$1,495!
Don’t miss your chance to take advantage of this limited time discount! Click here to Register.
Who’s Speaking? You’ll Meet Digital Leaders From:
Bronwyn van der Merwe: Group Director and Managing Director at Fjord Australia
Cat Matson: Chief Digital Officer, City of Brisbane at Brisbane Marketing
Christian Bowman: Head of Marketing & Digital at SmartClinics
Danny Bass: CEO at IPGMediabrands Australia
Dave Maunsell: Managing Director, Accenture Digital ANZ at Accenture Australia
David Mathison: Curator of CDO Summit and Founder of CDO Club
Finn Bradshaw: Head of Digital at Cricket Australia
Gerd Schenkel: Executive Director at Telstra Digital
John Miskelly: Chief Digital Officer at GroupM
Jon Cumming: Chief Digital Officer at ACT Government
Melissa Steward: Chief Digital Officer at Westpac New Zealand Limited
Michelle Fitzgerald: Chief Digital Officer at City of Melbourne
Paul Rush: Partner at Odgers Berndtson
Paul Shetler: CEO at Australia’s Digital Transformation Office
Renee Gamble: Country Manager ANZ at Google for Work
Rob Clarke: Chief Operating Officer at Australian Rugby Union Ltd.
Rob Hudson: Chief Digital Officer at GPY&R
Tim O’Neill: MD at Accenture Interactive & Founder/MD at Reactive
Vish Nandlall: Chief Technology Officer at Telstra
CDO Community gives you the opportunity to contribute to CDOClub.com, which puts your message in front of your peers – our 1,500 registered CDO Club members, tens of thousands of email subscribers and unique monthly website visitors, and over 100,000 social media followers.
CDO Academy gives you the opportunity to share your expertise through educational webinars, seminars, and training courses with your peers – our uniquely targeted community of leading digital and data practitioners from the world’s most influential organisations.
Learn more at CDOAcademy.com
These programs also offer SPONSORS and PARTNERS great ways to stay in front of our 1,500 registered CDO Club members, our extensive, targeted 15,000-person email list, and our active and engaged social media audience with over100,000 Twitterfollowers and almost 1 million cumulative views on ourYouTube channel.
Endorsements:
“The best-organized conference I’ve been to in years, the Chief Digital Officer Summit was packed with smart people and smart ideas. Leave ‘em wanting more is what they say, and David Mathison and his team delivered. Now, we want more!”
– Sree Sreenivasan
Chief Digital Officer at The Metropolitan Museum of Art
“Congratulations on an exceptional first CDO Summit. I truly enjoyed all the panel discussions as well as the intimate environment where I was able to meet such amazing people. The conversations were very enlightening and touched on all the challenges my team and I face on a technology, content, and culture front. I look forward to participating next year.”
– Laxmi Wordham
CDO at The Michael J. Fox Foundation for Parkinson’s Research
About the CDO Summit:
The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media. Our gatherings include the best digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. Visit the website.
About the CDO Club:
The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders. Our 1,500+ members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit. Visit the website.
Contact Information:
We’d love to hear from you. Email us at info@CDOSummit.comor call +1 516 488-1143.
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