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Wednesday February 10, 2016

Creepy versus Cool: Striking The Right Balance In
Customer Centricity And Personalisation

The CDO Summit is the premier event for digital & data leaders
Tuesday, 01 March, 2016 
Sydney, Australia

What do you think: Is it creepy or cool to have your location tracked by military satellites?

In the mid-1990s this would have been considered a serious invasion of privacy.

Flash forward to today, and you likely have GPS and location based services active on your smartphone right now.

What customers think is creepy or cool in personalisation has evolved considerably over the past 20 years – and it will continue to change.

According to analysis conducted by Accenture of a survey of 1,000 customers, more than half (55%) desire personalized experiences through every engagement channel which is tailored to their needs and preferences.

To gain a better understanding of the topic, Michael Buckley, Managing Director for Accenture Interactive Australia and New Zealand, will be moderating a panel discussion along with a group of experts at the inaugural Sydney CDO Summit on 1 March 2016 hosted at the UTS Business School and presented by Accenture Digital.

The panel will include:

  • Michael Buckley (moderator): Managing Director, Accenture Interactive, Australia and New
    Zealand at Accenture
  • Ciarán Norris : Director, Marketing & Business Insights Consultation at American Express
  • Kevin Wordon : Head of Digital, Flight Centre Travel Group
  • Laura Campbell: Chief Information Officer, Allianz Global Assistance Australia
  • Rob Hudson: Managing Director, Young & Rubicam
Learn More About The “Creepy versus Cool” Panel

Join us at our upcoming
CDO Summit in Sydney Australia, 

Presenting Partner:

Executive Search Partner:

Who’s Speaking? You’ll Meet Digital Leaders From:

  • Bem Le Hunte: Associate Professor at UTS: University of Technology, Sydney
  • Bronwyn van der Merwe: Group Director and Managing Director at Fjord Australia
  • Cat Matson: Chief Digital Officer, City of Brisbane at Brisbane Marketing
  • Christian Bowman: Head of Marketing & Digital at SmartClinics
  • Ciarán Norris: Director, Marketing & Business Insights at American Express
  • Danny Bass: CEO at IPG Mediabrands Australia
  • Dave Maunsell: Managing Director, Accenture Digital ANZ at Accenture Australia
  • David Mathison: Curator of CDO Summit and Founder of CDO Club
  • Finn Bradshaw: Head of Digital at Cricket Australia
  • Gary Wheelhouse: Chief Digital Officer at Harvey Norman
  • George Lawson: Head of Emerging Products and Innovation at VISA
  • Gerd Schenkel: Executive Director at Telstra Digital
  • John Miskelly: Chief Digital Officer at GroupM
  • Jon Cumming: Chief Digital Officer at ACT Government
  • Kate Burleigh: Managing Director at Intel ANZ
  • Kevin Wordon: Head of Digital at Flight Centre Travel Group
  • Laura Campbell: Chief Information Officer at Allianz Global Assistance Australia
  • Lee Hickin: Commercial Lead for Internet of Things at Microsoft
  • Melissa Steward: Chief Digital Officer at Westpac New Zealand Limited
  • Michael Buckley: Accenture Interactive Lead, Australia & New Zealand at Accenture
  • Michelle Fitzgerald: Chief Digital Officer at City of Melbourne
  • Paul Rush: Partner at Odgers Berndtson
  • Paul Shetler: CEO at Australia’s Digital Transformation Office
  • Rebekah Horne: Chief Digital Officer at Network Ten
  • Renee Gamble: Country Manager ANZ at Google for Work
  • Rob Clarke: Chief Operating Officer at Australian Rugby Union Ltd.
  • Rob Hudson: Managing Director – Brisbane at Young & Rubicam
  • Rod van Onselen: General Manager Online at SportsBet
  • Tom Quinn: Former CIO/CTO at News Corp
See All Speakers Here >

You’re Invited!

Join us as we celebrate the launch of CDO Academy with an important online discussion on DIGITAL TRANSFORMATION with Sean Cornwell, Chief Digital Officer of Travelex,
on Friday, February 19th at
08:00AM PT, 
11:00AM ET, 16:00PM GMT, 03:00 AM AEDT (Sat Feb 20th in Sydney Australia)

During this free webinar, Sean will give an unprecedented look at the challenges and opportunities of digital transformation at the world’s largest foreign exchange bureau.

The intent behind CDO Academy is to help train and educate each other as a community of digital and data professionals. If you want to become an instructor and bring your expertise to this uniquely targeted audience, please contact us now.
Learn More About Sean Cornwell’s Webinar Here >

*Early Bird Special*
Register NOW for a $500 Discount on CDO Summit Events

We Are Proud To Announce The Following Speakers:

  • Ali Malaz: Founder at CDO Club Turkey
  • Amit Kama: Founder at CDO Club Israel
  • Anna Frazzetto: Chief Digital Technology Officer & SVP at Harvey Nash
  • Catherine Devine: Chief Digital Officer at the American Museum of Natural History
  • Dana Berchman: Chief Digital Officer of Gilbert, Arizona
  • Jeff Dennes: SEVP – Business Development and Digital Transformation at BBVA Compass
  • Joanna Scarlett: Chief Digital and Marketing Officer at BT Global Services
  • Jonathan Becher: Chief Digital Officer at SAP
  • Kevin Bandy: SVP, Chief Digital Officer at Cisco
  • Larry Kramer: Director at Harvard Business School PublishingChairman of the Board at TheStreet.com; Director at Gannett Corp; Former President and Publisher at USA TODAY; Former President, Digital Media at CBS; Former Chair, CEO, and Founder at CBS Marketwatch
  • Matt Johnston: CMO/CDO at Applause
  • Mayur Gupta: Senior Vice President, Head of Digital at Healthgrades
  • Michael Krigsman: Founder of CXOTalk
  • Michael Vorhaus: President, Magid Advisors at Frank N. Magid Associates
  • Rich Napoli: CEO of ObjectFrontier Inc.
  • Sharon Feder: Chief Digital Officer at Rachael Ray/ Watch Entertainment
  • Thomas Hjelm: Executive Vice President & Chief Digital Officer at New York Public Radio
  • Tianhui Michael Li: Founder of The Data Incubator
  • Todd Unger: Chief Digital Officer at Daily Racing Form
Register Now >

New Programs!

CDO Community gives you the opportunity to contribute to CDOClub.com, which puts your message in front of your peers – our 1,500 registered CDO Club members, tens of thousands of email subscribers and unique monthly website visitors, and over 100,000 social media followers.

CDO Academy gives you the opportunity to share your expertise through educational webinars, seminars, and training courses with your peers – our uniquely targeted community of leading digital and data practitioners from the world’s most influential organisations.  
Learn more at CDOAcademy.com

These programs also offer SPONSORS and PARTNERS great ways to stay in front of our 1,500 registered CDO Club members, our extensive, targeted 15,000-person email list, and our active and engaged social media audience with over 100,000 Twitter followers and almost 1 million cumulative views on our YouTube channel

Can you help us create CDOClub 2.0?

We are looking to hire someone to re-do our website and email design.

If you have a recommendation or can help us out, please email Andrzej@cdosummit.com


“The best-organized conference I’ve been to in years, the Chief Digital Officer Summit was packed with smart people and smart ideas. Leave ‘em wanting more is what they say, and David Mathison and his team delivered. Now, we want more!”
Sree Sreenivasan
Chief Digital Officer at The Metropolitan Museum of Art
“Congratulations on an exceptional first CDO Summit. I truly enjoyed all the panel discussions as well as the intimate environment where I was able to meet such amazing people. The conversations were very enlightening and touched on all the challenges my team and I face on a technology, content, and culture front. I look forward to participating next year.”

– Laxmi Wordham
CDO at The Michael J. Fox Foundation for Parkinson’s Research

About the CDO Summit:

The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media.  Our gatherings include the best digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. Visit the website.

About the CDO Club:

The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders.  Our 1,500+ members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit.  Visit the website.

Contact Information:

We’d love to hear from you. Email us at info@CDOSummit.com or call +1 516 488-1143.
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