Creepy versus Cool: Striking The Right Balance In
Customer Centricity And Personalisation
LEARN – SHARE – NETWORK The CDO Summit is the premier event for digital & data leaders Tuesday, 01 March, 2016 Sydney, Australia
What do you think: Is it creepy or cool to have your location tracked by military satellites?
In the mid-1990s this would have been considered a serious invasion of privacy.
Flash forward to today, and you likely have GPS and location based services active on your smartphone right now.
What customers think is creepy or cool in personalisation has evolved considerably over the past 20 years – and it will continue to change.
According to analysis conducted by Accenture of a survey of 1,000 customers, more than half (55%) desire personalized experiences through every engagement channel which is tailored to their needs and preferences.
To gain a better understanding of the topic, Michael Buckley, Managing Director for Accenture Interactive Australia and New Zealand, will be moderating a panel discussion along with a group of experts at the inaugural Sydney CDO Summit on 1 March 2016 hosted at the UTS Business School and presented by Accenture Digital.
The panel will include:
Michael Buckley (moderator): Managing Director, Accenture Interactive, Australia and New
Zealand at Accenture
Ciarán Norris : Director, Marketing & Business Insights Consultation at American Express
Kevin Wordon : Head of Digital, Flight Centre Travel Group
Laura Campbell: Chief Information Officer, Allianz Global Assistance Australia
Join us as we celebrate the launch of CDO Academy with an important online discussion on DIGITAL TRANSFORMATION with Sean Cornwell, Chief Digital Officer of Travelex,
on Friday, February 19th at
08:00AM PT, 11:00AM ET, 16:00PM GMT, 03:00 AM AEDT (Sat Feb 20th in Sydney Australia)
During this free webinar, Sean will give an unprecedented look at the challenges and opportunities of digital transformation at the world’s largest foreign exchange bureau.
The intent behind CDO Academy is to help train and educate each other as a community of digital and data professionals. If you want to become an instructor and bring your expertise to this uniquely targeted audience, please contact us now.
*Early Bird Special* Register NOW for a $500 Discount on CDO Summit Events
We Are Proud To Announce The Following Speakers:
Ali Malaz: Founder at CDO Club Turkey
Amit Kama: Founder at CDO Club Israel
Anna Frazzetto: Chief Digital Technology Officer & SVP at Harvey Nash
Catherine Devine: Chief Digital Officer at the American Museum of Natural History
Dana Berchman: Chief Digital Officer of Gilbert, Arizona
Jeff Dennes: SEVP – Business Development and Digital Transformation at BBVA Compass
Joanna Scarlett: Chief Digital and Marketing Officer at BT Global Services
Jonathan Becher: Chief Digital Officer at SAP
Kevin Bandy: SVP, Chief Digital Officer at Cisco
Larry Kramer: Director at Harvard Business School Publishing; Chairman of the Board at TheStreet.com; Director at Gannett Corp; Former President and Publisher at USA TODAY; Former President, Digital Media at CBS; Former Chair, CEO, and Founder at CBS Marketwatch
Matt Johnston: CMO/CDO at Applause
Mayur Gupta: Senior Vice President, Head of Digital at Healthgrades
Michael Krigsman: Founder of CXOTalk
Michael Vorhaus: President, Magid Advisors at Frank N. Magid Associates
Rich Napoli: CEO of ObjectFrontier Inc.
Sharon Feder: Chief Digital Officer at Rachael Ray/ Watch Entertainment
Thomas Hjelm: Executive Vice President & Chief Digital Officer at New York Public Radio
Tianhui Michael Li: Founder of The Data Incubator
Todd Unger: Chief Digital Officer at Daily Racing Form
CDO Community gives you the opportunity to contribute to CDOClub.com, which puts your message in front of your peers – our 1,500 registered CDO Club members, tens of thousands of email subscribers and unique monthly website visitors, and over 100,000 social media followers.
CDO Academy gives you the opportunity to share your expertise through educational webinars, seminars, and training courses with your peers – our uniquely targeted community of leading digital and data practitioners from the world’s most influential organisations.
Learn more at CDOAcademy.com
These programs also offer SPONSORS and PARTNERS great ways to stay in front of our 1,500 registered CDO Club members, our extensive, targeted 15,000-person email list, and our active and engaged social media audience with over100,000 Twitterfollowers and almost 1 million cumulative views on ourYouTube channel.
Can you help us create CDOClub 2.0?
We are looking to hire someone to re-do our website and email design.
If you have a recommendation or can help us out, please email Andrzej@cdosummit.com
“The best-organized conference I’ve been to in years, the Chief Digital Officer Summit was packed with smart people and smart ideas. Leave ‘em wanting more is what they say, and David Mathison and his team delivered. Now, we want more!”
– Sree Sreenivasan
Chief Digital Officer at The Metropolitan Museum of Art
“Congratulations on an exceptional first CDO Summit. I truly enjoyed all the panel discussions as well as the intimate environment where I was able to meet such amazing people. The conversations were very enlightening and touched on all the challenges my team and I face on a technology, content, and culture front. I look forward to participating next year.”
– Laxmi Wordham
CDO at The Michael J. Fox Foundation for Parkinson’s Research
About the CDO Summit:
The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media. Our gatherings include the best digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. Visit the website.
About the CDO Club:
The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders. Our 1,500+ members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit. Visit the website.