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Tuesday February 21, 2017

Quantified Experience Design:
Differentiating through Design & Data

The CDO Summit is the premier event for digital & data leaders:

    March 15, 2017  |  Sydney, Australia
   April 26-27, 2017  |  New York, USA
     June 28-29, 2017  |  Washington DC, USA

How do you bring analytical rigor to concretely assess complex customer behaviour whilst creating distinctive products and services that infuse creativity and customer-led thinking?

Quantified Experience Design (QED) is a big-data driven design process that combines best-in class machine learning techniques with a human-centred design approach to identify and size the best solutions to deliver customer and business value.

We’re excited to have McKinsey & Company’s David Pountney and Dr. Rod Farmer discuss the intersection of design and data as part of the emerging field of QED at our upcoming
Sydney CDO Summit.

Their interactive presentation will cover the why, what, and how of QED, and answer questions on how to get started at your organisation.

The second annual Sydney CDO Summit is hosted at the prestigious Water Room at Pier One in Sydney on 15 March 2017. The venue has limited seating, so be sure to register now. 

Last year’s Sydney CDO Summit sold out weeks early, in keeping with our sold-out summits in New York City (our 5th year) and London (our 3rd year).


Don’t miss this year’s Sydney CDO Summit – REGISTER NOW!

Meet new friends and colleagues in Sydney:

Who’s Speaking?
You’ll Meet These Digital and Data Leaders:

  • Ajay Bhatia: Chief Product and Information Officer at carsales.com.au
  • Andrew Reid: General Manager, Data Analytics and Insights at Ticketek Australia (TEG)
  • Brett Barber: Former Chief Digital Officer at LGIAsuper
  • Chris Wood: Head of UX & Design for Telstra Digital at Telstra
  • Christina Fevre: Digital Commercial Partnerships Director at Endemol Shine Australia
  • Claire Rawlins: Former Group Executive – Digital & Technology at IAG
  • Clive Dickens: Chief Digital Officer at Seven West Media
  • Damon Rees: Chief Information and Digital Officer at NSW Government
  • David Mathison: Curator of CDO Summit and Founder of CDO Club
  • David Pountney: Digital Vice President, Digital McKinsey at McKinsey & Company
  • David Ray: Director of Audiences & Growth, Australia at Twitter
  • Dez Blanchfield: Resident Data Scientist at The Bloor Group
  • Howard Seccombe: Chief Digital Officer at Roy Morgan Research
  • Ian Oppermann: CEO & Chief Data Scientist at NSW Data Analytics Centre
  • Jamie Pride: Managing Partner at Phi Digital Ventures
  • Julian Delany: Chief Digital Officer, News Digital Networks Australia & MD, news.com.au
  • Leisa Bacon: Director Audience & Marketing at Australian Broadcasting Corporation
  • Dr. Maria Milosavljevic: Chief Innovation Officer & CISO at AUSTRAC
  • Nick Smith: Managing Director Australia & New Zealand at Informatica
  • Dr. Olav Laudy: Chief Data Scientist Asia-Pacific at IBM
  • Paul Rush: Partner at Odgers Berndtson
  • Paul Shetler: Fomer Chief Digital Officer, Australian Govt Digital Transformation Agency
  • Philip Zohrab: Chief Data Officer, Australia & NZ at Dentsu Aegis Network
  • Rebecca Reed: Partner – Sports, Gaming & Entertainment at Odgers Berndtson
  • Rebekah Horne: Chief Digital Officer at National Rugby League
  • Dr. Rod Farmer: Digital Vice President, Digital McKinsey at McKinsey & Company
  • Ross Farrelly: Cloud Strategy Leader at IBM
  • Shane Mattiske: Managing Director, Australia and New Zealand, Nielsen Sports at Nielsen
  • Simon Pomeroy: CEO at The Fulcrum Ltd
  • And Many More…
REGISTER NOW for the Sydney CDO Summit! 

The Sydney CDO Summit is your chance to take advantage of some of the most iconic sights and sounds that Australia has to offer.

Attendees at the Sydney CDO Summit will learn how to focus zealously on improving the customer experience, build and lead effective teams, and better understand how to increase competencies in digital, social, and mobile media.

Come and listen to Australia’s top digital and data leaders while enjoying a waterfront view of world-famous landmarks such as Luna Park, the Sydney Opera House and Harbour bridge! 

Sip a cup of coffee and listen to experts discuss cutting-edge issues in digital, data, and customer experience, while watching the ferries and yachts pass under Harbour bridge.

Share and network with your peers over a delicious lunch – inside or outside on the dock – while taking in the panoramic views of Sydney harbour. 

Learn from the success of today’s experts in this captivating, refreshing environment, and bring that knowledge back into your own business.

This is a conference experience in Sydney like you’ve never had before.

Seating is limited, and this event will sell out.
Be sure to

Can’t make Sydney?
Join us in NYC (our 5th year) or Washington DC!

Regular Registration:
USD $1,495.00
Ends April 26, 2017
Regular Registration:
USD $1,495.00
Ends June 28, 2017



We have a 5-year history of bringing together some of the most important digital and data leaders on earth, in intimate settings designed for networking and knowledge-sharing.

Sponsor opportunities are available for our Summits in New York City (our 5th year), London (our 3rd year), Sydney (our 2nd year), Washington DC, Toronto, and LA.

ACT NOW before inventory runs out. Its only January, and we’ve already confirmed partnerships with some of the most prestigious firms on the planet. Join us!

David@CDOSummit.com for more information.
Hear why sponsors, speakers, and delegates love our events:


  • “Great opportunity to hear from the CDO community and share some of our thinking around enterprise IoT here at Microsoft.” – Lee Hickin (Amazon Web Services)
  • “Congratulations on what was a fantastic day! Well done!” – Irena Bobojcov (Odgers Berndtson)
  • “Had the privilege today to share some digital learnings with international leaders from Google, Westpac and Harvey Norman on a panel today at the Chief Digital Officer Summit at Sydney.” – Christian Bowman (Ladbrokes Australia)
  • “It seemed very well run to me and you had an engaged audience there which was great.”
    – Kate Burleigh (Intel)
  • “I really enjoyed the sessions I was there for and (most importantly) the other people in the room seemed to be getting a lot out of it. Was great to work with you.” – Paul Smith (The Australian)
  • “Thanks so much for delivering such a great event. Really surpassed my expectations and I’ve had wonderful feedback from my leadership team. Thank you, once again.” – Kathryn Hamilton (Accenture Digital ANZ)
  • “Thank you David for such a well organised event. A pleasure and privilege to participate.”
    – Jon Cumming (ACT Government)
  • “We had a great day. Thank you.” – Michael McKeon (Unico)
  • “Many thanks for the opportunity to participate in your conference. It was a really high quality event – it was a privilege to be part of it.” – Simon Want (Management Consulting)

About the CDO Summit:

The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media. Our gatherings include the best digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. Visit the website.

About the CDO Club:

The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders. Our 3,000+ members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit. Visit the website.

Contact Information:

We’d love to hear from you. Email us at info@CDOSummit.com or call +1 516 488-1143.
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