Five Steps for Improving Government and Public Engagement Through Digital Innovation, with CDO of the Year Rachel S. Haot 
As you may recall, the CDO Club recently named Rachel S. Haot as its 2014 CDO of the Year.

Haot is currently the Chief Digital Officer and Deputy Secretary for Technology at New York State in Governor Andrew Cuomo’s administration. 

From January 2011 through December 2013, Haot had served as the Chief Digital Officer for the City of New York in Mayor Michael Bloomberg’s administration. 

While there she established the first urban digital roadmap in the country, and by October 2013 the city achieved 100% of the roadmap’s stated objectives. 

Haot’s many recognized accomplishments while serving as CDO for New York City included the overhauling of the official city website (; tripling the city’s social media audience; and expanding the city’s OpenData platform from 350 public data sets offered at launch to over 2,000. 

CDO Club founder David Mathison remarked that Haot is the prototype — a CDO of the future — like a “Super-CDO.”

Mathison believes that she is unique among CDOs in that she possesses a powerful, hybrid skill set that combines the innovation skills typical of a Chief Digital Officer; knows intimately how to build a data-driven culture typical of a Chief Data Officer; and, unlike both the former and the latter, employs exceptional social media marketing and engagement skills typical of a Chief Marketing Technologist or CMO, as evidenced by her ranking by the CDO Club as one of the Top 5 CDOs by both Twitter followers and Klout score.

It is therefore no surprise that subsequent to her fireside chat at the recent CDO Summit, the mayors of both New York City and Boston announced they will be hiring CDOs.

And, just this week, the U.K.’s Home Office in London announced that it is also seeking a Chief Digital Officer. 

Haot’s fireside chat at the CDO Summit, in April 2014 at the Time Warner Conference Center in New York City, was so rich with useful information that we decided to turn it into a two-part series titled:

Five Steps for Improving Government and Public Engagement Through Digital Innovation 

We've summarized those steps below – and added one more (step 6):

Step 1: Create the Digital Strategy

Step 2: Get Input from Internal and External Stakeholders

Step 3: Enlist Support from the Top

Step 4: Work as Part of a Team  

Step 5: Execute  

Step 6: Review, Revise, and Repeat as Necessary

Be sure to link through and read the entire article and even watch the video of her fireside chat – you'll be glad you did!
Its time for the inaugural UK CDO Summit!
The premier event for digital leaders
Wednesday, October 29, 2014
At the BBC Media Centre in London, England
Lock in your seat now - register today
  • Keynotes
    • Michael Comish: Group Chief Digital Officer at Tesco, PLC
    • Ralph Rivera: Director or Future Media at the BBC
    • Mark Dearnley: Chief Digital and Information Officer at HM Revenue and Customs (HMRC)
    • TBA 
  • Panels featuring digital leaders from:
    • AIESEC
    • Bartle Bogle Hegarty
    • BBC Worldwide
    • Blackwell's
    • British Library
    • Capgemini UK PLC
    • Grey EMEA
    • Mindshare
    • Pearson PLC
    • RTÉ
    • Travelex
    • More coming soon...

Keynotes and Featured Speakers:

Mark Dearnley
Chief Digital and Information Officer
Her Majesty's Revenue and Customs
Michael Comish
Group Chief Digital Officer
Tesco PLC
Ralph Rivera
Future Media BBC

Select Speakers:

Chris Whiteley
VP Global Digital Strategy & New Business Development 
BBC Worldwide
Jon Williams
Chief Digital Officer & Executive Creative Director 
Cliff Evans
Chief Digital Officer
Capgemini UK PLC
Gordon Ching
CDO and Global VP of
Digital Marketing
Juan Lopez-Valcarcel
Former Chief Digital Officer
Matthew Cashmore
Digital Director
Mel Exon
Co-founder BBH Labs 
Bartle Bogle Hegarty
Múirne Laffan
Managing Director,
RTÉ Digital 
Norm Johnston
Chief Digital Officer
Richard Boulderstone
Chief Digital Officer
The British Library
Sean Cornwell
Chief Digital Officer
Tony Henderson
Playready Lead Europe

Agenda (Draft):

Wednesday October 29, 2014
7:00-8:00: Registration and breakfast. Networking in Anteroom

8:00-8:15: Welcome by host: BBC
8:15-8:45: OPENING REMARKS: David Mathison: CDO Talent Map U.K. 2014
  • David Mathison: Curator, CDO Summit; Founder, CDO Club

9:00-9:45: KEYNOTE: Michael Comish
  • Michael Comish: Group Chief Digital Officer at Tesco, PLC

10:00-10:45: RETAIL PANEL
10:45-11:15: Mid-morning break in Anteroom
11:15-12:00: KEYNOTE: Ralph Rivera: Director, Future Media at BBC
  • Ralph Rivera: Director, Future Media at BBC

12:45:-14:00: Lunch in Anteroom
13:30-4:00: Partner presentation
14:00-14:45: KEYNOTE: Mark Dearnley: Chief Digital and Information Officer at HMRC
  • Mark Dearnley: Chief Information and Digital Officer at HM Revenue and Customs

15:00-15:45: GOVERNMENT PANEL 
15:45-16:15: Mid-afternoon break in Anteroom
16:15-17:00: KEYNOTE TBA

19:00-Close: NETWORK RECEPTION in Anteroom


“Congratulations and thanks to David Mathison for spotting the need for community and collaboration in the growing Chief Digital Officer space, and for having the wherewithal, network, and organizational talent to put together such a top-notch event in its inaugural year. Next year’s summit should be even more of a must-do for anyone working digital at senior levels in all kinds of businesses.”
Teddy Goff 
Digital Director 
President Barack Obama 2008 and 2012 
“David, here’s a handy C^3 test for conference value: Did I learn at least three new perspectives? Check. Did I meet at least three interesting people? Check. Did I take back at least three relevant pieces of news I can use? Check. Flying colors for the Chief Digital Officer Summit 2013! Thank you so much, and yes, I’d be very pleased to participate next year!”
Perry Hewitt 
Chief Digital Officer 
Harvard University 
“Sometimes a conference comes along that hits the trifecta – hot topic, high-caliber attendees, and stellar location. The first Chief Digital Officer Summit reached that mark with ease, and I look forward to attending the next one.”
Eric Hellweg 
Managing Director, Digital Strategy/Editorial Director 
Harvard Business Review 
“Congratulations on the inaugural Chief Digital Officer Summit. Rarely does a conference offer such high caliber content and attendees. Kudos to David Mathison on creating an event that sparked such great insights and conversation.”
Linda Perry-Lube 
Chief Digital Officer 
RF | Binder 
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