From Insights to Engagement
Concurrent with the rise of the Chief Digital Officer has been the title of Chief Data Officer, a role that makes “specific use of data to give the right information to the right person at the right time,” said CDO Club David Mathison while introducing the “Insights to Engagement” panel, held at the 2014 CDO Summit at the Time Warner Center in New York City on April 23, 2014.

Panelists included digital executives from General Electric, IBM, Nielsen, and Dr. Carl D. Marci from Innerscope Research.

The first Chief Data Officer was hired in 2003, around the same time as the first Chief Digital Officer. 

Today, data and analytics leaders are being hired across all sectors, as organizations realize that data – and the deeper customer engagement it offers – is the lifeblood of business.

Viewers of this video will learn more about:
  • why we project that within 3-5 years there will be more Chief Data Officers than Chief Digital Officers;
  • how to define ‘engagement’ – its simpler than you think;
  • how to use neural science data to understand human emotion – WITHOUT ASKING A SINGLE QUESTION;
  • how to use data to optimize marketing strategies and ad campaigns in real time;
  • why you should not fear people using DVRs to skip your ads, by following this simple advice;
  • how GE is using data from connected devices to optimize performance and create better products;
  • how IBM uses social media internally as a way of engaging their teams; and externally to track PR;
  • who is hiring these data leaders – AND WHY: the Guardian, News Corp., NY Times, the NIH, FCC, DOT, Federal Reserve, US Army, GE, the cities of Philadelphia, LA, NY, Chicago, the country of France; and the University of Wisconsin, among many others.
The best place to learn more is at the fast-approaching 3rd CDO Summit (and the first in the UK), presented by Accenture Digital and hosted by BBC Worldwide in London on 29 October.

Find out more below. We hope to see you there!

Recent blog posts via the CDO Club:

NOTE: The CDO Club has been providing posts and videos for free up to now, but we will move to a subscription model starting November 1, 2014. Enjoy your freedom, while it lasts!
Its time for the inaugural UK CDO Summit!
The premier event for digital leaders
Wednesday, 29 October 2014
Presented by Accenture Digital and
hosted by BBC Worldwide in London
Lock in your seat now – register today!

  • Charlie Redmayne: CEO at HarperCollins UK
  • Mark Dearnley: Chief Digital and Information Officer at HM Revenue and Customs (HMRC)
  • Mark Read: CEO at WPP Digital
  • Michael Comish: Group Digital Officer at Tesco
  • Mike Bracken: Executive Director, Digital at Cabinet Office, British Government
  • Narry Singh: Head of Digital Business at Accenture
  • Ralph Rivera: Director or Future Media at the BBC
  • Rohan Silva: Co-Founder at Second Home; Spacious
  • Saul Klein: Partner at Index Ventures
Panels featuring digital leaders from: 
AIESEC, Aviva, Bartle Bogle Hegarty, Blackwell’s, The British Library, Computer Weekly, Forgerock, Government Digital Service, Grey EMEA, Lloyds Banking Group, Microsoft, Mindshare, UK Ministry of Justice, Nutmeg, Pearson PLC, RTÉ, Travelex, more

Keynotes and Featured Speakers:

Select Speakers:

Agenda (Draft):

Wednesday October 29, 2014
07:00-08:30: Registration and breakfast. Networking in Anteroom
08:30-09:00: Keynote: “CDO Talent Map UK, 2014”
  • David Mathison: Curator, CDO Summit; Founder CDOClub

09:00-09:30: Fireside Chat: “From CDO to CEO: How to Make the Transition”
  • Charlie Redmayne: CEO at HarperCollins UK

09:30-10:00: Q&A: “From CXO to NED: How to Enter the Boardroom”
  • Saul Klein: Partner at Index Ventures

10:00-10:30: Keynote
  • Michael Comish: Group Digital Officer at Tesco

10:30-10:45: Break in Anteroom
10:45-­11:15: Keynote: “Where Next: The Journey from BBC Online to The BBC, online”
  • Ralph Rivera: Director of Future Media at BBC

11:15-12:00: “Content and Commerce – Natural Partners or a Shotgun Marriage?”
  • Chris Whiteley (moderator): VP Global Digital Strategy & New Business Development at BBC Worldwide 
  • Múirne Laffan: Managing Director at RTÉ Digital
  • Juan Lopez-Valcarcel: Former CDO at Pearson
  • Matthew Cashmore: Digital Director at Blackwell’s
  • Shane Norman: CDO at Douglas Shaw & Associates

12:00-13:30: Lunch in Anteroom. Lunch and Learn Sessions: 
  • 12:00-12:30: Lunch and networking
  • 12:30-12:45: Gordon Ching: CDO at AIESEC: “Digital Transformation Through Harnessing the Leadership of Millennials”
  • 12:45-13:00: Richard Boulderstone: CDO at British Library: “Growing Knowledge with Partners”
  • 13:00-13:30: Neil ChapmanSVP & MD International at ForgeRock: “Using Identity to Empower Digital Business”

13:30-14:00: Keynote: “From Digital Disruption to Digitally Disrupted”
  • Narry Singh: Head of Digital Business at Accenture EALA

14:00-14:45: “Digital Innovation and Disruption in FinTech”
  • Accenture Digital (moderator)
  • Sean Cornwell: Chief Digital Officer at Travelex
  • Nick Hungerford: Chief Executive Officer at Nutmeg
  • Andrew Brem: Chief Digital Officer at Aviva
  • Jonathan Webster: Chief Operating Officer, Group Digital at Lloyds Banking Group

14:45-15:15: Keynote: “Digital by Default: Two Years On”
  • Mike Bracken: Executive Director at Government Digital Service

15:15-16:00: “Digital Transformation in the Public Sector” 
  • Bryan Glick (moderator): Editor-in-Chief, Computer Weekly
  • Paul Shetler: Chief Digital Officer at Ministry of Justice 
  • Kathy Settle: Director for Digital Policy at Government Digital Service
  • TBA

16:00-16:15: Break in Anteroom
16:15-16:45: Keynote: “HMRC: All the tax but none of the paper”
  • Mark Dearnley: Chief Digital and Information Officer at HMRC

16:45-17:15: Keynote: “Seizing the Digital Opportunity”
  • Mark Read: CEO, WPP Digital at WPP Plc 

17:15-18:00: Advertising Panel
  • Moderator TBA
  • Lindsay Nuttall: CDO at Bartle Bogle Hegarty (BBH)
  • Jon Williams: CDO & Exec Creative Director Grey EMEA
  • Norm Johnston: Chief Digital Officer at Mindshare
  • TBA

18:00-18:30: Featured Speaker:
  •  Rohan Silva (featuring Q&A with June Sarpong)

18:30-Close: Network cocktail reception in Anteroom


“Congratulations and thanks to David Mathison for spotting the need for community and collaboration in the growing Chief Digital Officer space, and for having the wherewithal, network, and organizational talent to put together such a top-notch event in its inaugural year. Next year’s summit should be even more of a must-do for anyone working digital at senior levels in all kinds of businesses.”
Teddy Goff 
Digital Director 
President Barack Obama 2008 and 2012
“The Chief Digital Officer Summit was a very relevant topic for today’s times. I was impressed by the caliber and diversity of the panel speakers, all of whom had something unique and valuable to offer. A great opportunity to learn from the best.”
Amanda Jones-Orengo 
Towers Watson 
“The Chief Digital Officer Summit was one of those rare conferences that was so engaging the audience fixated on the speakers, rather than on multitasking.”
Jason Seiken 
Senior Vice President/General Manager 
PBS Digital 
“Congratulations on the inaugural Chief Digital Officer Summit. Rarely does a conference offer such high caliber content and attendees. Kudos to David Mathison on creating an event that sparked such great insights and conversation.”
Linda Perry-Lube 
Chief Digital Officer 
RF | Binder
CDO Club founder David Mathison overlooking St Paul’s from the roof of the headquarters of premier executive search firm Odgers Berndtson, a sponsor of the London Summit. 
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