Google’s Head of Digital Transformation Reveals 4 Crucial Branding Strategies
LEARN – SHARE – NETWORK The CDO Summit is the premier event for digital & data leaders Wednesday, 01 March, 2016 Sydney, Australia
Remember the last time you bought something online.
How important was that “Buy Now!” button in your decision?
You likely made your purchase decision long before clicking it, yet many organizations still use purchase-point conversion as one of their primary metrics.
“If you are relevant only at the moment of purchase, and fail to be relevant earlier, at some point the consumer doesn’t care anymore who they pick.”
The key to making the consumer care is your brand.
In his presentation at the EU CDO Summit, Joris argued that Chief Digital Officers need to lay off short-term metrics and strategize around long-term branding.
Watch his entire presentation below to learn the four key strategies CDOs can implement to integrate successful branding into the customer journey:
Join us at our upcoming
CDO Summit in Sydney Australia,
Presented by Accenture Digital:
With the blessings of the holiday season upon us, and the
Australian “summer” vacation during the month of January, we’ve decided to extend our “early bird” discount until January 31, 2016.
Till then, you can buy Sydney CDO Summit tickets for just A$995, a saving of A$500 off the regular registration rate of A$1,495! Click here to Register. Happy holidays, Australia!
Who’s Speaking? You’ll Meet Digital Leaders From:
Bronwyn van der Merwe: Group Director and Managing Director at Fjord Australia
Cat Matson: Chief Digital Officer, City of Brisbane at Brisbane Marketing
Christian Bowman: Head of Marketing & Digital at SmartClinics
Dave Maunsell: Managing Director, Accenture Digital ANZ at Accenture Australia
David Mathison: Curator of CDO Summit and Founder of CDO Club
Finn Bradshaw: Head of Digital at Cricket Australia
Jon Cumming: Chief Digital Officer at ACT Government
Melissa Steward: Chief Digital Officer at Westpac New Zealand Limited
Paul Shetler: CEO at Australia’s Digital Transformation Office
Renee Gamble: Country Manager ANZ at Google for Work
Rob Clarke: Chief Operating Officer at Australian Rugby Union Ltd.
In January 2016, we’re launching two new ways for you to interact with our CDO Club members:
CDO Community gives you the opportunity to contribute to CDOClub.com, which puts your message in front of your peers – our 1,500 registered CDO Club members, tens of thousands of email subscribers and unique monthly website visitors, and over 100,000 social media followers.
You’ve already heard from CDO Community contributors Jonathan Becher, Chief Digital Officer at SAP; and Richard Kramer, Managing Director at Arete Research.
In the coming weeks we will share articles and reports from other CDO Community contributors – digital and data leaders such as yourself, including:
Norm Johnston: Chief Strategy and Digital Officer at Mindshare
Mayur Gupta: Senior VP, Head of Digital at Healthgrades
Andy Peart: Chief Marketing Officer at Artificial Solutions
Michael Krigsman: Founder at CXOTalk
Brian Solis: Principal Analyst at Altimeter Group
As our editorial calendar is already filled for January and February, be sure to contact us right away if you or your organization would like to become a CDO Community contributor.
The CDO Community is a great opportunity to gain visibility by getting your message in front of your peers – our worldwide network of 1,500 registered CDO Club members, tens of thousands of email subscribers and unique monthly website visitors, and over 100,000 social media followers.
Read more below, or email our Community Manager for more information.
These programs also offer SPONSORS and PARTNERS great ways to stay in front of our 1,500 registered CDO Club members, our extensive, targeted 15,000-person email list, and our active and engaged social media audience with over100,000 Twitterfollowers and almost 1 million cumulative views on ourYouTube channel.
CDO Academy gives you the opportunity to share your expertise through educational webinars, seminars, and training courses with your peers – our uniquely targeted community of leading digital and data practitioners from the world’s most influential organisations.
Learn more at CDOAcademy.com
Our new Sponsor Deck has been updated to include new CDO Summit cities and CDO Club programs for 2016.
We have not raised our sponsorship rates since our inaugural summit in 2013 in NYC.
Since that time, we’ve expanded from one US city to five global, increased attendance, grew the CDO Club to over 1,500 registered members, and are about to launch two new initiatives, the CDO Community and CDO Academy.
To align our pricing with our growth, to secure larger venues, and to enlist world-renowned featured speakers, effective January 1, 2016, our sponsor prices will increase.
Some rates will DOUBLE.
THE GOOD NEWS: we’ll extend our current ‘discounted‘ rates to those sponsors who sign Agreements before January 1, 2016.
This is your opportunity to lock in all the new 2016 benefits, at 2015 discounted prices.
To receive the new 2016 Sponsor Deck, or if you are interested in sponsoring our CDO Summits, CDO Club, CDO Academy, or CDO Community, contact CEO David Mathison at david@CDOClub.com.
Endorsements:
“Thank you for an intense and inspiring U.K. CDO Summit. The content and networking were well worth the trip and investment.”
– Daniel Ebneter: Chief Digital Officer, Hogrefe Publishing Group
“The opportunity to keynote at the inaugural U.K. CDO Summit in London was once in a lifetime experience. As the world’s youngest CDO, I learned valuable lessons from other digital leaders and gained a greater sense of confidence and energy leaving the event.”
– Gordon Ching: Chief Digital Officer, AIESEC
About the CDO Summit:
The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media. Our gatherings include the best digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. Visit the website.
About the CDO Club:
The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders. Our 1,500+ members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit. Visit the website.
Contact Information:
We’d love to hear from you. Email us at info@CDOSummit.comor call +1 516 488-1143.
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