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Tuesday December 29, 2015

Google’s Head of Digital Transformation
Reveals 4 Crucial Branding Strategies

The CDO Summit is the premier event for digital & data leaders
Wednesday, 01 March, 2016 
Sydney, Australia

Remember the last time you bought something online.

How important was that “Buy Now!” button in your decision?

You likely made your purchase decision long before clicking it, yet many organizations still use purchase-point conversion as one of their primary metrics.

“Digital people forget that the customer journey is very long,” said Joris Merks-Benjaminsen, Head of Digital Transformation at Google and author of Online Brand Identity: Getting And Keeping Your Brand Future Ready.”

“If you are relevant only at the moment of purchase, and fail to be relevant earlier, at some point the consumer doesn’t care anymore who they pick.”

The key to making the consumer care is your brand.

In his presentation at the EU CDO Summit, Joris argued that Chief Digital Officers need to lay off short-term metrics and strategize around long-term branding.

Watch his entire presentation below to learn the four key strategies CDOs can implement to integrate successful branding into the customer journey:

Watch Joris’ Keynote Video Here

Join us at our upcoming
CDO Summit in Sydney Australia, 
Presented by Accenture Digital:

With the blessings of the holiday season upon us, and the
Australian “summer” vacation during the month of January, we’ve decided to extend our “early bird” discount until January 31, 2016.

Till then, you can buy Sydney CDO Summit tickets for just A$995,
a saving of A$500 off the regular registration rate of A$1,495!
Click here to Register.  Happy holidays, Australia!

Who’s Speaking? You’ll Meet Digital Leaders From:

  • Bronwyn van der Merwe: Group Director and Managing Director at Fjord Australia
  • Cat Matson: Chief Digital Officer, City of Brisbane at Brisbane Marketing
  • Christian Bowman: Head of Marketing & Digital at SmartClinics
  • Dave Maunsell: Managing Director, Accenture Digital ANZ at Accenture Australia
  • David Mathison: Curator of CDO Summit and Founder of CDO Club
  • Finn Bradshaw: Head of Digital at Cricket Australia
  • Jon Cumming: Chief Digital Officer at ACT Government
  • Melissa Steward: Chief Digital Officer at Westpac New Zealand Limited
  • Paul Shetler: CEO at Australia’s Digital Transformation Office
  • Renee Gamble: Country Manager ANZ at Google for Work
  • Rob Clarke: Chief Operating Officer at Australian Rugby Union Ltd.
  • Rob Hudson: Chief Digital Officer at GPY&R
  • Many more to come

New Programs!
In January 2016, we’re launching two new ways for you to interact with our CDO Club members:

CDO Community gives you the opportunity to contribute to CDOClub.com, which puts your message in front of your peers – our 1,500 registered CDO Club members, tens of thousands of email subscribers and unique monthly website visitors, and over 100,000 social media followers.

You’ve already heard from CDO Community contributors Jonathan Becher, Chief Digital Officer at SAP; and Richard Kramer, Managing Director at Arete Research. 

In the coming weeks we will share articles and reports from other CDO Community contributors – digital and data leaders such as yourself, including:

  • Norm Johnston: Chief Strategy and Digital Officer at Mindshare
  • Mayur Gupta: Senior VP, Head of Digital at Healthgrades
  • Andy Peart: Chief Marketing Officer at Artificial Solutions
  • Michael Krigsman: Founder at CXOTalk
  • Brian Solis: Principal Analyst at Altimeter Group

As our editorial calendar is already filled for January and February, be sure to contact us right away if you or your organization would like to become a CDO Community contributor.

The CDO Community is a great opportunity to gain visibility by getting your message in front of your peers – our worldwide network of 1,500 registered CDO Club members, tens of thousands of email subscribers and unique monthly website visitors, and over 100,000 social media followers.

Read more below, or email our Community Manager for more information.

These programs also offer SPONSORS and PARTNERS great ways to stay in front of our 1,500 registered CDO Club members, our extensive, targeted 15,000-person email list, and our active and engaged social media audience with over 100,000 Twitter followers and almost 1 million cumulative views on our YouTube channel
CDO Academy gives you the opportunity to share your expertise through educational webinars, seminars, and training courses with your peers – our uniquely targeted community of leading digital and data practitioners from the world’s most influential organisations.  
Learn more at CDOAcademy.com

Get In Before Sponsor Rates Go Up!
Our new Sponsor Deck has been updated to include new CDO Summit cities and CDO Club programs for 2016. 
We have not raised our sponsorship rates since our inaugural summit in 2013 in NYC. 

Since that time, we’ve expanded from one US city to five global, increased attendance, grew the CDO Club to over 1,500 registered members, and are about to launch two new initiatives, the CDO Community and CDO Academy

To align our pricing with our growth, to secure larger venues, and to enlist world-renowned featured speakers, effective January 1, 2016, our sponsor prices will increase.

Some rates will DOUBLE
THE GOOD NEWS: we’ll extend our current ‘discounted‘ rates to those sponsors who sign Agreements before January 1, 2016
This is your opportunity to lock in all the new 2016 benefits, at 2015 discounted prices.
To receive the new 2016 Sponsor Deck, or if you are interested in sponsoring our CDO Summits, CDO Club, CDO Academy, or CDO Community, contact CEO David Mathison at david@CDOClub.com.


“Thank you for an intense and inspiring U.K. CDO Summit. The content and networking were well worth the trip and investment.”
Daniel Ebneter: Chief Digital Officer, Hogrefe Publishing Group
“The opportunity to keynote at the inaugural U.K. CDO Summit in London was once in a lifetime experience. As the world’s youngest CDO, I learned valuable lessons from other digital leaders and gained a greater sense of confidence and energy leaving the event.”

– Gordon Ching: Chief Digital Officer, AIESEC

About the CDO Summit:


The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media.  Our gatherings include the best digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. Visit the website.

About the CDO Club:

The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders.  Our 1,500+ members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit.  Visit the website.

Contact Information:

We’d love to hear from you. Email us at info@CDOSummit.com or call +1 516 488-1143.
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