Google Plus
Tuesday September 13, 2016

US CDO of the Year, Linda Boff,
on Digital Transformation at GE

The CDO Summit is the premier event for digital & data leaders:
November 16-17, 2016
Washington D.C., United States

We’re a company that is becoming a digital industrial company,” said Linda Boff, Chief Marketing Officer at GE.

“We’re sitting increasingly at this intersection of physical and digital, and what we’re selling is productivity.”

Boff was recognized as the U.S. CDO of the Year 2016 by the CDO Club at the NYC CDO Summit, presented by Centric Digital, on April 27, 2016, at Thomson Reuters in New York City.

While not a Chief Digital Officer herself, Boff served in a similar role for five years as Executive Director of Global Digital Marketing, from 2011 to 2016, reporting to GE CMO Beth Comstock. 

As CDO of the Year, we recognize her accomplishments which prove the importance of digital leadership in the marketing function, and for playing a critical role in evolving the GE brand globally.

GE’s brand has stood for technology and innovation for 124 years, and its innovative marketing is critical — especially as it aligns with the company’s overall digital transformation strategy.

The company has pioneered many first-to-market digital activations — experimenting on new platforms and using cutting-edge technologies in ways that are unexpected and easy to share, and that generate attention.

Boff was interviewed at the recent NYC CDO Summit by Mary Thompson, an award-winning reporter who recently retired from CNBC after 16 years of investigative journalism covering topics such as the 2008 financial crisis and hurricane Katrina.

Watch the video of the entire interview on our site right now.

Click Here To Watch The Interview With Linda Boff
Starting at our inaugural CDO Summit in February 2013, the CDO Club has given the annual CDO of the Year award to the following inspiring digital leaders.

Check out all of our previous CDO of the Year recipients:
  • Linda Boff: Chief Marketing Officer at GE (US 2016)
  • Rebekah Horne: Chief Digital Officer at National Rugby League (AU 2016)
  • Patrick Hoffstetter: Chief Digital Officer at Renault (EU 2015)
  • Tanya Cordrey: Chief Digital Officer at Guardian News & Media (UK 2015)
  • Adam Brotman: Chief Digital Officer at Starbucks Coffee Company (US 2015)
  • Mike Bracken: Chief Digital Officer at Government Digital Service (UK 2014)
  • Rachel Haot: Chief Digital Officer at City of New York (US 2014)
  • Teddy Goff: Digital Director at Obama for America (US 2013)
Learn more about each of these digital leaders here.

Join us at the Washington D.C. CDO Summit


All of our 2017 CDO Summits will be TWO-DAY events!

Due to popular demand, our 2017 CDO Summits will be TWO-DAY events, starting with our Sydney CDO Summit on 1-2 March 2017. The format will be:

Day 2 will focus on DATA and ANALYTICS.

Come for one day, or even better, both days, to maximize your investment. As usual, we’ve stacked the agenda with the BEST digital and data leaders in the public and private sector.

REGISTER NOW for the Sydney CDO Summit for single day registration, or the 2-day package.

Join us at our upcoming CDO Summits

*Discounts Available for a Limited Time*
Early Bird Price:
Ends November 30, 2016
Super Early Bird Price:
Ends September 30, 2016


Good news: Sponsor opportunities are now available for our upcoming events in Washington D.C., Sydney, and New York City (out 5th year).

Sponsors love our events: We have a 5-year history of bringing together some of the most important digital and data leaders on earth, in intimate settings designed for networking.

But don’t take our word for it. Check out the brief 2-minute video below from our recent NYC CDO Summit to hear what our sponsors and speakers had to say, in their own words:

Become a CDO Club Member or Upgrade Today
On our dedicated Career Portal, you’ll find open posts for Chief Data Officers, Chief Digital Officers, and other C-level digital, data, and marketing positions. 

Our partners can also use the portal to post open positions of their own.

You will need to be a registered CDO Club member to view the job postings, or to make posts, with at minimum SILVER, GOLD, or PLATINUM status.  Membership options and registration can be found here

Here are four reasons you should upgrade to a SILVERGOLD or PLATINUM CDO Club membership:

1. CDO JOBS Update: The CDO JOBS Update includes 3 sections: New CDO Hires; CDOs In The News; and Open CDO Jobs.  Our goal is to keep you up-to-date on the dynamic CDO market – and maybe help find your next dream job!  For this you’ll need to have at minimum a SILVER membership.
2. CDO Career Page: We just updated our Career Page, which includes open CDO (and other related) positions worldwide, as well as space for our partners to post open positions of their own.  You will need to have at minimum a GOLD or PLATINUM membership to access this page.
3. CDO Talent MapFirst published in 2013, the CDO Talent Map was the first report to explore the CDO Universe, and was the culmination of more than two years of exhaustive research. The 2016 CDO Talent Map will include updated statistics, the CDOs impact on IT, marketing, sales, and organization-wide digital transformation, compensation, budgets, headcount, and reporting structures. CDO Club GOLD and PLATINUM members get this $1,000 report for free.

4. CDO Club Video Portal: This currently includes over 50 hours of video from every single CDO Summit to date. We are about to add 30 more hours of video from our recent Sydney CDO Summit in March and the NYC CDO Summit in April, for a total of 80 hours of original programming, worth $12,000 if you had paid to attend each event.

View videos from the following digital leaders and much more:

Upgrade now! Check out the membership options online here and summarized below:
Sign Up Or Upgrade Your Membership Today!


“Congratulations and thanks to David Mathison for spotting the need for community and collaboration in the growing Chief Digital Officer space, and for having the wherewithal, network, and organizational talent to put together such a top-notch event in its inaugural year. Next year’s summit should be even more of a must-do for anyone working digital at senior levels in all kinds of businesses.”

Teddy Goff: Chief Digital Strategist for the Hillary Rodham Clinton 2016 US Presidential Campaign. Former Digital Director for President Barack Obama, 2008 and 2012

“David, here’s a handy C^3 test for conference value: Did I learn at least three new perspectives? Check. Did I meet at least three interesting people? Check. Did I take back at least three relevant pieces of news I can use? Check. Flying colors for the Chief Digital Officer Summit 2013! Thank you so much, and yes, I’d be very pleased to participate next year!”

– Perry Hewitt: Former Chief Digital Officer at Harvard University

About the CDO Summit:

The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media.  Our gatherings include the best digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. Visit the website.

About the CDO Club:

The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders.  Our 1,700+ members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit.  Visit the website.

Contact Information:

We’d love to hear from you. Email us at info@CDOSummit.com or call +1 516 488-1143.
Google Plus

Copyright 2002-2016 natural E creative group, LLC. All rights reserved.