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Thursday July 2, 2015

Most Purchases Today Decided Online:
5 Retail Trends for Chief Digital Officers

Did you know 68% of retail sales this year were decided online?

And Michael Burgess, President of HBC Digital at Hudson’s Bay Company, which operates such prestigious outlets as Saks Fifth Avenue and Lord & Taylor, said it’s rapidly moving towards influencing 100% of retail sales.

Here are some other eye-opening stats from his presentation at the 2015 CDO Summit held at Thomson Reuters in New York City, Key Digital Trends in Omni-Channel Retail:

• Online retail accounts for +35% of all retail growth in 2014
• 84% of shoppers used digital as part of their shopping journey
• 79% of smartphone users used their phone for mall and store shopping (in 2011!)
• 86% of consumers will pay up to 25% more for a personalized customer experience

Burgess outlined 5 key retail trends every Chief Digital Officer should understand. With the era of 100% web-based consumer decisions approaching, no organization can afford to ignore them.

Watch this video of the presentation now

Join us at Our Upcoming CDO Summits:

We are delighted to announce our partnership with
ForgeRock’s Identity Summit

Buy one ticket to the CDO Summit in London or Amsterdam,
and you will receive a promo code for two COMPLIMENTARY tickets to the Forgerock Identity Summit the next day!

ForgeRock’s identity platform is the only open source, unified, and modular platform on the market. Designed for ease of access and unparalleled security, it also features a small footprint, easy integration, lightning-fast deployment times, and a single REST API across the platform.

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The Identity Summits are an opportunity to explore not just the technology infrastructure that’s needed to support millions of customer identities making digital connections, but also the metrics we should use to measure the true impact of identity management.
Mike Ellis: CEO, ForgeRock

Click here to visit our Membership page for more information.

The CDO Club is the world’s first and largest community of C-suite digital leaders.
CDO Club members include more than 1,000 of the leading digital strategists and practitioners at the world’s most influential organizations, with the following titles represented:
✰ Chief Digital Officers ✰ Chief Data Officers ✰ Chief Analytics Officers ✰  Chief Marketing Officers ✰ Chief Marketing Technologists ✰ Chief Information Officers ✰ Chief Technology Officers ✰ Chief Human Resource Officers ✰ Chief Executive Officers ✰ Board Directors ✰ Chief Information Security Officers 
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“Great conference, David Mathison! The topics were relevant, the panelists and speakers top notch, the setting was intimate, and the connections were truly valuable for any senior executive in the digital space. Thanks for pulling it together. I really look forward to attending next year.”
Lisa Choi Owens: SVP/GM, Scripps Networks

“Thanks to David Mathison for his leadership in setting up the inaugural Chief Digital Officer Summit. It was nice to be among my digital colleagues and to share our experiences.”

– Albert Cheng: EVP & Chief Product Officer, Digital Media Disney ABC Television Group

About the CDO Summit:


The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media.  Our gatherings include the best digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. Visit the website.

About the CDO Club:

The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders.  Our 1,000+ members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit.  Visit the website.

Contact Information:

We’d love to hear from you. Email us at info@CDOSummit.com or call +1 516 488-1143.
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