Mike Bracken CDO of the Year
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Wednesday February 11, 2015

Putting the Customer First with 
U.K. Chief Digital Officer of the Year Mike Bracken

“We exist to create services so good that people prefer to use them. Unlike previous government regimes, we’ve concentrated zealously, almost evangelically, on users,”  said Mike Bracken, the first U.K. CDO of the Year, at the inaugural U.K. CDO Summit at the BBC in London, England, on 29 October 2014.

Formerly the Executive Director of Government Digital Service (GDS), Bracken made headlines at the Summit when he announced he was adopting the title of Chief Digital Officer, during his keynote presentation, “Digital by Default: Two Years On.”

“Mike is an inspiration to all leaders tasked with digital transformation, regardless of sector,” said David Mathison, founder of the CDO Club, after presenting Bracken with the first U.K. Chief Digital Officer of the Year Award, in what diginomica called a “thoroughly well-deserved recognition.”
Other U.K. CDO Summit keynoters included:
  • Amanda Hill: Chief Brands Officer at BBC WW
  • Charlie Redmayne: CEO at HarperCollins U.K. 
  • Mark Dearnley: Chief Digital Information Officer at HMRC 
  • Mark Read: CEO at WPP Digital 
  • Narry Singh: MD Digital Business at Accenture EALA 
  • Ralph Rivera: Director of Future Media at BBC 
  • Saul Klein: Partner at Index Ventures 


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“David, here’s a handy C^3 test for conference value: Did I learn at least three new perspectives? Check. Did I meet at least three interesting people? Check. Did I take back at least three relevant pieces of news I can use? Check. Flying colors for the Chief Digital Officer Summit 2013! Thank you so much, and yes, I’d be very pleased to participate next year!”
Perry Hewitt: Chief Digital Officer, Harvard University

“The best-organized conference I’ve been to in years, the Chief Digital Officer Summit was packed with smart people and smart ideas. Leave ‘em wanting more is what they say, and David Mathison and his team delivered. Now, we want more!”

– Sree Sreenivasan:Chief Digital Officer, The Metropolitan Museum of Art

About the CDO Summit:


The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media.  Our gatherings include the best digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. Visit the website.

About the CDO Club:

The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders.  Our 1,000+ members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit.  Visit the website.

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We’d love to hear from you. Email us at info@CDOSummit.com or call +1 516 488-1143.
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