Data-Driven Marketing, Customer Experience, Digital Transformation:
Three power-packed panels at the NYC CDO Summit!
LEARN – SHARE – NETWORK The CDO Summit is the premier event for
digital & data leaders: May 24, 2017 | New York, USA
June 28, 2017 | Washington D.C., USA
September 27, 2017 | London, ENGLAND
On May 24, the 5th-annual NYC CDO Summit will convene our most global event yet, with speakers and delegates from Belgium, Canada, England, France, Germany, Holland, India, Israel, Mexico, New Zealand, Portugal, Scotland, Sweden, Turkey, and the US, among others.
Based on your feedback, we’ve programmed three power-packed panels with incredible speakers into the agenda this year, on timely topics designed to help you accomplish your goals:
1. “Data-Driven Marketing: Global Best Practices” This session features a cross-section of Data, Marketing, IT, and Digital leaders who will discuss tools and technology for data-driven marketing; how to collect data through sales/marketing activity and channels; data-driven storytelling; using big data to create personalized digital offerings; leveraging AI, ML, and cognitive systems in digital/data-driven marketing activities.
Joe Caserta (moderator): President of Caserta Concepts
Amit Kama: Founder of CDO Club Israel
Bill Gale: VP, Information Strategy and Infrastructure at AARP
Dr. Henna A. Karna: Chief Data Officer at XL Catlin
Jennifer Dalipi: Sr. Director, Global Media Consumer Beauty at COTY
Katrina Klier: Global Managing Director Digital Marketing & Communications at Accenture
2. “From User Experience to Customer Experience: The Expanding Role of Digital Across Organizations”
Many investments in digital began with a focus on improving the user experience with computer interfaces. Today we see an expanded focus on digital customer experience across functions and platforms – from marketing and sales, to customer service and internal operations, to the products, themselves. This panel will explore the changing role of digital experiences across the organization and across platforms, and how firms are adapting their digital delivery capabilities – breaking down internal silos and tapping resources globally to drive innovation.
Eric Hellweg (moderator): Managing Director/Product Management & Digital Strategy at Harvard Business Review / HBR.org
Bevin McArthur: Partner, Mexico City at Deloitte Digital Mexico
DJ Edgerton: CEO / Founder of Zemoga
Michael Melillo: Director, UX Research and Strategy at CA Technologies
Neil Whitney: VP, Offering Management at IBM
3. “Digital Transformation ‘Best Practices’ – Across Sectors and Around the World”
This panel explores best practices for successful digital transformation from a global perspective, across sectors and regions. Panelists from the US, Canada, and Germany, representing industry sectors including media, tech, events, and experiential, will identify similarities and differences in dealing with the challenges and opportunities posed by digital disruption.
David Mathison (moderator): CEO, CDO Club
John Toth: VP, Reuters Solutions at Thomson Reuters
Dr. Markus Dirr: CDO, Executive Director Business Division Digital at Messe Muenchen GmbH
Rich Napoli: CEO at ObjectFrontier Inc.
Shane Norman: Chief Digital Officer, Senior Vice President at FactoryMade
Thomas Jankowski: EVP & Chief Digital Officer at Postmedia Network Inc.
Hear why sponsors, speakers, and delegates love our events:
About the CDO Summit:
The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media. Our gatherings include the best digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. Visit the website.
About the CDO Club:
The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders. Our 5,000+ members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit.Visit the website.