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Tuesday May 19, 2015

Unholy Matrimony: 5 Ways Chief Digital Officers
Can Mix Content and Commerce

“There has always been a separation of church and state between content and commerce,” said Shane Norman, Chief Digital Officer at Douglas Shaw & Associates.

He made his remarks at the “Content and Commerce: Natural Partners or a Shotgun Marriage?” panel held at the inaugural U.K. Chief Digital Officer Summit at the BBC in London, England, on October 29, 2014.

Increasingly, digital transformation is forcing both content creators and e-commerce companies to branch out into others’ territory. The results are sometimes awkward and not always successful, yet the experts on the panel all agree: such initiatives are absolutely necessary to publishers’ survival.

Watch the video for 5 ways Chief Digital Officers can mix content and commerce:
1. Choose New Revenue Streams that Fit Your Organization and Audience
2. Create Great Content–or Have Your Audience Do It
3. Your Relationships Are Just as Important as Your Content
4. Change the Very Structure of How Your Company Operates
5. Build for Both Content and Commerce

Participants included, from left to right in the video above, moderator Chris Whiteley: SVP, Digital at BBC Worldwide; Juan Lopez-Valcarcel: SVP of Data Science & User Experience and former CDO at Pearson; Shane Norman: Chief Digital Officer at Douglas Shaw & Associates; and Múirne Laffan: Managing Director at RTÉ Digital.
Job Opportunities at the CDO CLUB
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We currently have the following new open positions at the CDO Club:
VP & General Manager, Online 
Looking for a General Manager with 10-15 years experience in operating and running online platforms as a profit center. You will be responsible for the CDOClub.com blog, and all CDOSummit.com sites (such as nyc.cdosummit.comcdosummit.co.ukamsterdam.cdosummit.com, etc), and mobile. 
VP & General Manager, Community
Looking for a professional manager with 10-15 year experience in building online & offline communities and running membership sites. The right candidate will be responsible for our CDOClub.com community of over 1,000+ members.
VP & Managing Director, Executive Search
Looking for an Executive Search professional with 10-15 years experience in sourcing and placing C-level digital and data executives. Must have a strong record of success in placements at major organizations. 
If you are interested in applying for any of these positions please send a link to your LinkedIn profile, cover letter, and a recent copy of your resume to michelle@cdoclub.com. In the subject line please include your first and last name and the position you are applying for.

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“Great conference, David Mathison! The topics were relevant, the panelists and speakers top notch, the setting was intimate, and the connections were truly valuable for any senior executive in the digital space. Thanks for pulling it together. I really look forward to attending next year.”
Lisa Choi Owens: SVP/GM, Scripps Networks

“Thanks to David Mathison for his leadership in setting up the inaugural Chief Digital Officer Summit. It was nice to be among my digital colleagues and to share our experiences.”

– Albert Cheng: EVP & Chief Product Officer, Digital Media Disney ABC Television Group

About the CDO Summit:


The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media.  Our gatherings include the best digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. Visit the website.

About the CDO Club:

The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders.  Our 1,000+ members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit.  Visit the website.

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We’d love to hear from you. Email us at info@CDOSummit.com or call +1 516 488-1143.
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