8 Strategies for Digital Transformation
From the Man Who Helped Transform the BBC
In today’s post, you’ll learn how the BBC:
– Cut its budget by 25%, including 360 online jobs;
– Took 500+ websites down to just 10;
– Replaced 40 content management systems with the cloud;
– Replaced 140 embedded media players with just one service.
These were not the last-ditch efforts to save a sinking organization, but rather the result of the disruptive role many Chief Digital Officers are tasked with: transitioning a legacy organization into the digital age.
Faced with a mountain of redundant services, intense media scrutiny, and the upcoming Summer Olympics, then newly-appointed Ralph Rivera set in motion a drastic plan whose goal was to transition the BBC into a digital organization.
Spoiler: his efforts were a smashing success.
How did he do it, and what do CDOs need to know to make any organization digital?
8 Strategies for Digital Transformation:
1. Cut the fat—immediately.
2. Put products first.
3. Form teams to tackle specific product areas, rather than having them compete.
4. Consolidate to reduce redundant systems.
5. Embrace positive and negative motivation where you find them.
6. Don’t let your best moment be your peak.
7. Employ a multiple screen strategy.
8. Continue to innovate.
NOTE: CDOs and other qualified executives received a complimentary PLATINUM CDO Club membership. Check your email for log-in credentials. See here for more.
“It was wonderful to attend this inaugural event. The Chief Digital Officer Summit exceeded my expectations and fostered an atmosphere where the right conversations were taking place with the right people. A huge thank you to David Mathison for putting together what will become a staple event in the international digital space.”
– Rob Gordon IV:Chief Digital Officer, America’s Promise Alliance
“The Chief Digital Officer Summit was engaging as much as it was informative. Bringing these incredible leaders together in one place and for one day speaks to David Mathison’s extensive network, his ability to understand the needs of his clients, and to be ahead of the curve in this important space. It was a great use of my time, and I learned more than I ever thought I would. Great networking as well!”
The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media. Our gatherings include the best digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. Visit the website.
About the CDO Club:
The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders. Our 1,000+ members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit. Visit the website.