Top 5 Customer Experience Strategies for CDOs in Retail
LEARN – SHARE – NETWORK The CDO Summit is the premier event for digital & data leaders Wednesday, 28 September, 2016 London, England
“Not everybody shops online, and not everybody shops offline,” said Faisal Masud, CDO & EVP of Global E-Commerce at Staples.
He should know.
Only a year after retail giant Staples hired Masud, sales on the company’s website doubled to one million, accounting for nearly 50 percent of revenue.
But even with this success, he doesn’t believe the future of retail is online-only. Nor is it mobile-first, wearables, IoT, or big data.
It’s customer experience.
And over the last two years, more than two dozen retailers have hired CDOs to be sure they get this critical function right.
In today’s post, we list 20 retailers that have hired CDOs, including Nike hiring Adam Sussman in February, and last week’s announcement that e-commerce veteran Jason Goldberger would be promoted to CDO of Target, and President of target.com.
Click here to hear Masud and two other digital leaders reveal the top 5 strategies for improving customer experience in retail.
Panelists include:
Joe Johnston: VP, Experience Innovation at Universal Mind
Ryan Bonifacino: Former Senior Vice President, Digital at Alex and Ani, LLC
Faisal Masud: CDO & EVP Global E-Commerce at Staples
David Mathison (moderator): Curator at CDO Summit; Founder of CDO Club
On our dedicated Career Portal, you’ll find open posts for Chief Data Officers, Chief Digital Officers, and other C-level digital, data, and marketing positions.
Our partners can also use the portal to post open positions of their own.
Here are four reasons you should upgrade to a SILVER, GOLD or PLATINUM CDO Club membership:
1. CDO JOBS Update: The CDO JOBS Update includes 3 sections: New CDO Hires; CDOs In The News; and Open CDO Jobs. Our goal is to keep you up-to-date on the dynamic CDO market – and maybe help find your next dream job! For this you’ll need to have at minimum a SILVER membership.
2. CDO Career Page: We just updated our Career Page, which includes open CDO (and other related) positions worldwide, as well as space for our partners to post open positions of their own. You will need to have at minimum a GOLD or PLATINUM membership to access this page.
3. CDO Talent Map: First published in 2013, the CDO Talent Map was the first report to explore the CDO Universe, and was the culmination of more than two years of exhaustive research. The 2016 CDO Talent Map will include updated statistics, the CDOs impact on IT, marketing, sales, and organization-wide digital transformation, compensation, budgets, headcount, and reporting structures. CDO Club GOLD and PLATINUM members get this $1,000 report for free.
4. CDO Club Video Portal: This currently includes over 50 hours of video from every single CDO Summit to date. We are about to add 30 more hours of video from our recent Sydney CDO Summit in March and the NYC CDO Summit in April, for a total of 80 hours of original programming, worth $12,000 if you had paid to attend each event.
View videos from the following digital leaders and much more:
We keep you up to date on “WHO” is leading digital transformation and data-driven culture around the globe, and also, “HOW” they are doing it, by providing 80+ hours of video from every panel and keynote from every single CDO Summit to date.
“The best-organized conference I’ve been to in years, the Chief Digital Officer Summit was packed with smart people and smart ideas. Leave ‘em wanting more is what they say, and David Mathison and his team delivered. Now, we want more!”
– Sree Sreenivasan
Chief Digital Officer at The Metropolitan Museum of Art
“Congratulations on an exceptional first CDO Summit. I truly enjoyed all the panel discussions as well as the intimate environment where I was able to meet such amazing people. The conversations were very enlightening and touched on all the challenges my team and I face on a technology, content, and culture front. I look forward to participating next year.”
– Laxmi Wordham
CDO at The Michael J. Fox Foundation for Parkinson’s Research
About the CDO Summit:
The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media. Our gatherings include the best digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. Visit the website.
About the CDO Club:
The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders. Our 1,500+ members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit. Visit the website.
Contact Information:
We’d love to hear from you. Email us at info@CDOSummit.comor call +1 516 488-1143.
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