Top 5 Customer Experience Strategies for CDOs in Retail
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“Not everybody shops online, and not everybody shops offline,” said Faisal Masud, CDO & EVP of Global E-Commerce at Staples.
He should know.
Only a year after retail giant Staples hired Masud, sales on the company’s website doubled to one million, accounting for nearly 50 percent of revenue.
But even with this success, he doesn’t believe the future of retail is online-only. Nor is it mobile-first, wearables, IoT, or big data.
It’s customer experience.
And over the last two years, more than two dozen retailers have hired CDOs to be sure they get this critical function right.
In today’s post, we list 20 retailers that have hired CDOs, including Nike hiring Adam Sussman in February, and last week’s announcement that e-commerce veteran Jason Goldberger would be promoted to CDO of Target, and President of target.com.
Click here to hear Masud and two other digital leaders reveal the top 5 strategies for improving customer experience in retail.
Joe Johnston: VP, Experience Innovation at Universal Mind
Ryan Bonifacino: Former Senior Vice President, Digital at Alex and Ani, LLC
Faisal Masud: CDO & EVP Global E-Commerce at Staples
David Mathison (moderator): Curator at CDO Summit; Founder of CDO Club
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