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Saturday December 19, 2015

Why and How CDOs Can Cut Through the BS
with Arete Research’s Richard Kramer

The CDO Summit is the premier event for digital & data leaders
Wednesday, 01 March, 2016 
Sydney, Australia

“I’m probably the only person you know who makes their money in the financial markets by telling the truth,” said Richard Kramer, Founder and Managing Director at Arete Research.

Over 100 top investors rely on Arete Research to give them objective analysis on important trends, and now we’ve made Kramer’s presentation from the inaugural EU CDO Summit available to our members.

It contains several “hard truths” every Chief Digital Officer needs to be aware of.
Learn why and how:

  1. Disruptors and startups are being outgunned by giant organizations
  2. “Open is a four letter word.”
  3. Major companies can quickly lose relevance and market share.
  4. “Programmatic is overrated.”
  5. Many marketing claims are completely false.
  6. And more!

Kramer believes a big part of a Chief Digital Officer’s job is to “cut through the BS.”

To help, he has contributed several of the latest reports from Arete Research for the CDO Community.
CDO Club members can watch the presentation and download the reports from our blog right now.

Watch Richard Kramer’s Keynote Video Here

In the coming weeks we will share articles and reports from other CDO Community contributors – digital and data leaders such as yourself, including:

  • Norm Johnston: Chief Strategy and Digital Officer at Mindshare
  • Mayur Gupta: Senior VP, Head of Digital at Healthgrades
  • Andy Peart: Chief Marketing Officer at Artificial Solutions
  • Michael Krigsman: Founder at CXOTalk
  • Brian Solis: Principal Analyst at Altimeter Group

As our editorial calendar is already filled for January and February, be sure to contact us right away if you or your organization would like to become a CDO Community contributor.

The CDO Community is a great opportunity to gain visibility by getting your message in front of your peers – our worldwide network of 1,500 registered CDO Club members, tens of thousands of email subscribers and unique monthly website visitors, and over 100,000 social media followers.

Read more below, or email our Community Manager for more information.

New Programs!
In January 2016, we’re launching two new ways for you to interact with our CDO Club members:
CDO Community gives you the opportunity to contribute to CDOClub.com, which puts your message in front of your peers – our 1,500 registered CDO Club members, tens of thousands of email subscribers and unique monthly website visitors, and over 100,000 social media followers.
CDO Academy gives you the opportunity to share your expertise through educational webinars, seminars, and training courses with your peers – our uniquely targeted community of leading digital and data practitioners from the world’s most influential organisations.  
Learn more at CDOAcademy.com

These programs also offer SPONSORS and PARTNERS great ways to stay in front of our 1,500 registered CDO Club members, our extensive, targeted 15,000-person email list, and our active and engaged social media audience with over 100,000 Twitter followers and almost 1 million cumulative views on our YouTube channel
Get In Before Sponsor Rates Go Up!
Our new Sponsor Deck has been updated to include new CDO Summit cities and CDO Club programs for 2016. 
We have not raised our sponsorship rates since our inaugural summit in 2013 in NYC. 

Since that time, we’ve expanded from one US city to five global, increased attendance, grew the CDO Club to over 1,500 registered members, and are about to launch two new initiatives, the CDO Community and CDO Academy

To align our pricing with our growth, to secure larger venues, and to enlist world-renowned featured speakers, effective January 1, 2016, our sponsor prices will increase.

Some rates will DOUBLE
THE GOOD NEWS: we’ll extend our current ‘discounted‘ rates to those sponsors who sign Agreements before January 1, 2016
This is your opportunity to lock in all the new 2016 benefits, at 2015 discounted prices.
To receive the new 2016 Sponsor Deck, or if you are interested in sponsoring our CDO Summits, CDO Club, CDO Academy, or CDO Community, contact CEO David Mathison at david@CDOClub.com.

Join us at our upcoming
CDO Summit in Sydney Australia, 
Presented by Accenture Digital:


“Thank you for an intense and inspiring U.K. CDO Summit. The content and networking were well worth the trip and investment.”
Daniel Ebneter: Chief Digital Officer, Hogrefe Publishing Group
“The opportunity to keynote at the inaugural U.K. CDO Summit in London was once in a lifetime experience. As the world’s youngest CDO, I learned valuable lessons from other digital leaders and gained a greater sense of confidence and energy leaving the event.”

– Gordon Ching: Chief Digital Officer, AIESEC

About the CDO Summit:


The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media.  Our gatherings include the best digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. Visit the website.

About the CDO Club:

The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders.  Our 1,500+ members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit.  Visit the website.

Contact Information:

We’d love to hear from you. Email us at info@CDOSummit.com or call +1 516 488-1143.
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