Embracing Mobile and Growth Hacking*|MC_PREVIEW_TEXT|*
Wednesday July 12, 2017
Embracing Mobile and Growth Hacking
LEARN – SHARE – NETWORK The CDO Summit is the premier event for
digital & data leaders: July 26, 2017 | Washington D.C., USA
September 27, 2017 | London, ENGLAND October 25, 2017 | Toronto, CANADA
We are excited to confirm the speakers and agenda for our upcoming DC CDO Summit on Wednesday July 26 at the W Hotel, in an intimate environment designed for networking and knowledge-sharing with your peers.
If your strategy is not mobile-first, it’s not customer-first.
And that is why we’re excited to be joined by Rob Roy: Chief Digital Officer at Sprint, who will keynote on “If you are not mobile-first, you are not customer-first.“
Mobile readiness is an absolute necessity. The customer smartphone is on 24/7, and they use it at a rate that’s always trending upward.
Rob’s session will teach you how to do whatever it takes to motivate your company to adopt a mobile-first, customer-first marketing strategy.
Rob is the Chief Digital Officer for sprint.com and boostmobile.com with a mission to digitally transform the company, and help Sprint to become a mobile- and digital-first company.
Prior to Sprint, Rob was SVP and Head of eCommerce & Digital Revenue for comcast.com and business.comcast.com, responsible for the company’s e-commerce and digital revenue activities. He was responsible for the strategic vision, product development, and sales across all digital channels for both residential and business customers.
From 2011–2015, Rob Roy was Head of eCommerce and Digital Marketing for Time Warner Cable, responsible for e-Commerce, self service, and digital marketing activities.
We’ll also be hearing from Nancy Hensley, Director of Growth & Strategy, IBM Analytics at IBM Hybrid Cloud, keynoting on “Growth Awakening: Embracing A Growth Mindset to Make Products More Consumable.“
Nancy will deliver a case study in embracing growth hacking techniques at IBM.
Leveraging growth in the on-premises analytics software market presented a unique challenge. Growth rates in general were much smaller than in the cloud, however investment levels by clients were much higher. Additionally, most of the data clients wished to leverage was stuck behind their firewall.
IBM needed to look at growth differently. Leveraging Growth Hacking techniques, IBM was able to accelerate growth with both a mature product and in a low growth market.
The lessons learned can be applied in many different companies and industry sectors.
Rob and Nancy are two of the thirty speakers presenting at the DC CDO Summit. More are listed below.
Can’t make the CDO Summit in Washington DC on July 26? No problem! Join your colleagues at our CDO Summits in London (our 3rd year) on September 27, 2017 or Toronto on October 25, 2017.
Meet These Digital & Data Leaders in Washington DC:
Amen Ra Mashariki: Urban Analytics Lead at Esri
Anna Frazzetto: Chief Digital Technology Officer & SVP at Harvey Nash
Anthony Scriffignano, Ph.D.: SVP, Chief Data Scientist at Dun & Bradstreet
Caryl Brzymialkiewicz: Assistant Inspector General & Chief Data Officer at U.S. Department of Health and Human Services Office of Inspector General
Christine Montgomery: Head of Online and Social Media at The World Bank
Dave Aron: Global Research Director at Leading Edge Forum
Dr. David A. Bray: (Incoming) Chief Ventures Officer, National Geospatial-Intelligence Agency and (Current) CIO, FCC
David Mathison: Curator, CDO Summit
Dez Blanchfield: Resident Data Scientist at The Bloor Group
Gary Coby: Former Director of Digital Advertising and Fundraising at Donald J. Trump for President Campaign
Gerrit Lansing: Former Chief Digital Officer at The White House
Inderpal Bhandari: Global Chief Data Officer at IBM
Jay Chakrapani: Chief Digital Officer at Barnes and Noble Education
Jonathan Swan: National Political Reporter at Axios
Kelly Tshibaka: Chief Data Officer at USPS Office of Inspector General
Michael Krigsman: Host at CXOTALK
Michelle Gore: Former Chief Data Officer at Colorado Governor’s Office of Information Technology
Mike Liddell: General Manager, Digital and Vice President of Digital Services at NGP VAN
Murray Izenwasser: CMO & VP, Digital Transformation at AAJ Technologies
Nancy Hensley: Director, Growth & Strategy, IBM Analytics at IBM Hybrid Cloud
Paul Shetler: Former Chief Executive Officer at Australian Government, Digital Transformation Office
Rajesh Anandan: CEO of ULTRA Testing; SVP of UNICEF Ventures
Rich Dill: Enterprise Solution Architect at SnapLogic
Rob Roy: Chief Digital Officer at Sprint
Sami Hassanyeh: SVP Digital Strategy & Membership at AARP
Thomas Hjelm: Chief Digital Officer at NPR
Tianhui Michael Li: Founder of The Data Incubator
Tom Cochran: Chief Digital Strategist & Vice President, Public Sector at Acquia
We are excited to announce the 1st annual Tokyo CDO Summit this Thursday July 14, 2017!
The event features a keynote by CDO Club/CDO Summit CEO & founder David Mathison. Other speakers include participants from PwC, The Bank of Tokyo-Mitsubishi UFJ, Ltd., Mitsubishi Chemical Holdings Corporation, NIHON L’ORÉAL, Domo, Mr. Yoshimasa Hayashi – Member of House of Councilors, and Professor Dr. Taro Kamioka of Hitotsubashi University.
We now have CDO Club Global Affiliates in Japan, Israel, Turkey, and Switzerland – with many more to come in India, Dubai, France, Germany, and the UK!
We are excited to announce these CDO Summits, coming soon to a city near you:
We have a 5-year history of bringing together some of the most important digital and data leaders on earth, in intimate settings designed for networking and knowledge-sharing.
Sponsor opportunities are available for our Summits in Washington DC, London (our 3rd year), Toronto, Los Angeles, Sydney (our 3rd year), and New York City (our 6th year).
ACT NOW before inventory runs out. We’ve already confirmed partnerships with some of the most prestigious firms on the planet. Join us!
Hear why sponsors, speakers, and delegates love our events:
About the CDO Summit:
The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media. Our gatherings include the best digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. Visit the website.
About the CDO Club:
The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders. Our 5,000+ members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit.Visit the website.
Contact Information:
We’d love to hear from you. Email us at info@CDOSummit.comor call +1 516 488-1143.
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