Having started during the heady boom days of late 90’s San Francisco, Deirdre McGlashan has been involved in all aspects of digital marketing throughout her career, from strategy to media to technical development and everything in between. As Global Chief Digital Officer for MediaCom, her role is to ensure the full power of technology and interactivity is utilised for our clients, from systems thinking when developing communications solutions, to harnessing and using different types of data, through to delivering specialist excellence in activation, to drive business growth for their brands.

Prior to this role, she was Head of Digital, Global Clients for Aegis Media for three years and before that the CEO of wwwins Isobar Greater China (an Aegis Media company), a team of 220 digital specialists across strategy, creative, technology and media across Greater China. In the independent agency space, Deirdre was a Founding Partner at AnalogFolk, a multi-disciplinary marketing communications agency in London that fuses both analogue and digital communications channels.