James Haycock is the founder and MD of Adaptive Lab, a pioneering digital product and service design agency. At Adaptive Lab he has grown a team of impressive and inspiring problem solvers and product designers and, alongside them, works with forward looking leaders to tackle disruptive problems at some of the world’s largest corporations across sectors including finance, telco, retail and media.

Since founding Adaptive Lab in 2009, James has become a regular commentator for trade and national press including The Times, The Sunday Times, The Guardian, Global Banking and Finance Review and BBC Radio.