Mark Curtis is a serial entrepreneur and innovator who has worked in media, digital, mobile and design for 30 years.

In 2001 he co-founded service design consultancy Fjord with Mike Beeston and Olof Schybergson. At Fjord Mark is Chief Client Officer, and his role spans offer definition, marketing, and business development. Fjord was acquired by Accenture in May 2013.

Mark is a frequent speaker at conferences and commentator in the media. He has published a book, “Distraction – Being Human in the Digital Age” about the social effects of new technology.

Inspired by the wisdom of crowds theory, he also invented a reality TV format “You’re The Manager” which gave fans the ability to choose players for their football team each week using mobile. The programme was commissioned for a season by C4 in the UK, only to be banned by the football authorities a week before broadcast as too disruptive to football’s established order.

He remains convinced that digital technology can help give football back to the fans.