Chris Hulse is an industry pioneer; experienced C-suite executive and business advisor with a 20 year track record of success building businesses.

As Chief Digital Officer at BlueLine Rental Hulse is responsible for advancing knowledge, brand awareness, digital expertise and the implementation of transformational solutions across all BlueLine Rental departments to better engage BlueLine Rental employees, the BlueLine Rental vendor and the BlueLine Rental customer. As CDO, Hulse oversees Marketing; The ISR Alliance, The Field Support Center; Customer Data & Analytics; The Sales Effectiveness Team as well as Web Site & App Development group. BlueLine Rental is a $1.5 Billion dollar (Private Equity Owned- Platinum Equity), Equipment Rental company with over 2,000 employees and 130 branches spread across 32 states, Canada and Puerto Rico. Chris joined BlueLine Rental in January of 2016 as the first in the industry Chief Digital Officer.

In August 2008 Chris Hulse raised $2.5 million in seed funding from Conde Nast to launch Inflection Point Media, a next generation, data-driven, audience targeting platform utilized by leading publishers and fortune 500 marketers as well as associations and coalitions to reach key decision makers, opinion leaders and their influencer groups during critical “inflection points” or “life stages”.

Before launching Inflection Point Media, Chris worked at Business.com for five years serving as Vice President, Strategic Sales and Business Development managing agency and key account teams nationally. Business.com was sold to R.H. Donnelly in August of 2007 for $345 million.

Prior to Business.com, Chris served as Vice President, Business Development at three early stage companies incubated by Walker Digital Management a privately held R&D laboratory best known for incubating Priceline.com. Prior to Walker Digital, Chris was a Managing Director of Sales for Altavista and Sr. Director for Engage Media both wholly owned operating companies of CMGI having joined Flycast Networks prior to its $300 million IPO and subsequent acquisition by CMGI.

Chris’s career began at Madison Direct Marketing a leading lifestyle direct marketing company based in Greenwich, CT.

Chris proudly serves on the advisory boards of Solid Opinion and is a founding Board of Directors of VolunteerSquare.com.

Chris holds a B.S. degree in Business Economics from the State University of New York at Oneonta.

As London’s first Chief Digital Officer, Theo will play a leading role in realising the Mayor’s ambition to make London the world’s smartest city, ensuring that the capital’s status as a global tech hub helps transform the way public services are designed and delivered, making them more accessible, efficient and responsive to the needs of Londoners.

Theo joins with extensive public and private sector experience. As Cabinet member for Finance, Technology & Growth at Camden council, Theo established Camden as London’s leading digital borough through its use of public data – and this year they received national recognition as Digital Leaders ‘Council of the year’.

He’s worked at GovTech accelerator Public Group, advising start-ups on the growing market in local public services, and was previously Head of Policy & Public Affairs for the video games industry’s trade body, Ukie.

Simon has been helping marketing executives optimise the business impact of their digital channels for over 20 years. As European Managing Director at L2, Simon advises CMOs, CDOs and business leaders at many of the world’s biggest brands on how their digital performance benchmarks vs. competitors, and what investments should be prioritised to drive superior consumer engagement. Prior to joining L2, Simon held global executive roles at Google, Telefónica and 3M, and wrote an award-winning movie screenplay.

Tamer Ozmen has the exciting role of leading and shaping the Microsoft’s Digital and Enterprise Services Division. Microsoft Digital supports UK customers to Digitally Transform themselves and works with them to disrupt their business models to achieve more. By using state of the art Microsoft technologies and propositions such as Fintect, Data Insights, Machine Learning, AI, Microsoft Digital designs, develops and implements end-to-end solutions to help companies keep their competitive advantage and be relevant to their customers both now and into the future.

Prior to joining Microsoft UK, Tamer was CEO of Microsoft Turkey for five years which went through its own truly transformational journey. During his tenure, through clear vision and challenge to achieve more he tripled revenues and transformed the Turkish subsidiary into the fastest growing subsidiary within Microsoft Worldwide, where MS Turkey became the “Subsidiary of the Year” three times via achieving highest profitability and revenue growth.

Before joining Microsoft, Tamer started his career at Priceline .com as part of the company’s very first group of employees that conceptualised the innovative business model and developed, built and launched the company in 1998. Tamer later moved to Europe to start Priceline Europe in London where he also launched the company’s European operations to support the global growth strategy.

Tamer went on to be the Group Vice President for Online and Multichannel at Orange. Based in the UK, Tamer was responsible for running Orange’s Online Division. He developed and executed Orange’s Digital Transformation and launched the omni channel program.

Peter is Chief Data Officer at Southern Water, a new post within the organisation tasked with developing and delivering a data strategy for the organisation which supplies 524 million litres of drinking water from 89 water treatment works along 13,793 kilometres of water mains to customers’ taps and treats and recycles 718 million litres of wastewater at 365 treatment works after it is pumped through a network of 2,375 pumping stations and 39,600 kilometres of sewers each day. Previously Peter was Head of Data at The Pensions Regulator (TPR), which regulates the pensions and automatic enrolment in the UK . Before joining TPR Peter spent 17 years providing Data Strategy consultancy across the not for profit sector, financial services and FMCG working with large multi-national organisations and blue chip brands. Peter is a specialist in Data Strategy, Data Technologies, Master Data Management Strategies, Data Governance Frameworks, GDPR and Data Science Strategies. Peter is the co-author of ‘The Chief Data Officer’s Playbook’ published by Facet November 2017.

Anand leads General Assembly’s Enterprise business in Europe, and has been with the company since its founding in 2011, responsible for various roles over the past 6 years. Anand is also responsible for General Assembly’s work with consumer products companies globally, managing teams in London and New York City.

Prior to that Anand worked in business development roles at SCVNGR (a US tech startup) and The Ad Club (a regional trade association) in Boston, Massachusetts. He grew up in India and attended Boston University.

General Assembly is a global education startup focused on helping individuals and large companies build the skills they need to succeed in the digital age. Since launching in 2011, the company has raised over $110m in venture capital from investors including Jeff Bezos, Howard Schultz, Tony Hsieh, and more. GA operates in 25 cities around the world and online, has graduated over 50,000 individuals, and
works with over 100 large companies including Walmart, GE, Visa, L’Oreal, Lloyds Banking Group, and more.

Professor Andrew Stephen is the Associate Dean of Research and L’Oréal Professor of Marketing at the Saïd Business School at the University of Oxford. Andrew is one of the world’s leading academic marketing experts, with a particular emphasis on issues that lie at the intersection of marketing and technology, such as how, when, and why marketers should use new digital media channels. His research over the last decade has made significant contributions to our understandings of social media marketing and consumer behavior in digital markets. He was recently ranked as one of the top-25 marketing professors in the world by the American Marketing Association, and first in the UK. He was also named as one of the world’s top 40 business school professors under 40 by Poets and Quants in 2015. At Oxford, in addition to overseeing the School’s research activities as Associate Dean, he is the head of the marketing faculty, director of the Oxford Strategic Marketing Programme in the School’s executive education portfolio, and the founding director of the Oxford Future of Marketing Initiative, which is a collaborative network of academic–industry partnerships aimed at shaping the future of the marketing discipline through rigorous research and practical thought leadership.

Andrew grew up in Brisbane, Australia, and completed undergraduate degrees with first-class honours in engineering and business at the University of Queensland. His graduate studies were at Columbia University in New York, where he earned an MPhil and PhD with distinction. Prior to joining Oxford Saïd in 2015, he taught at leading business schools such as INSEAD, the University of Pittsburgh, and Columbia Business School.

Andrew’s research is published in all premier journals in marketing (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, and International Journal of Research in Marketing), as well as in top psychology journals (Psychological Science and Journal of Personality and Social Psychology). His research has garnered many accolades, including the Marketing Science Institute’s Alden G. Clayton award and the American Marketing Association’s John A. Howard award and Donald R. Lehmann award. Recently, an article he published in the Journal of Marketing won the Shelby D. Hunt/Harold H. Maynard Award for the best contribution to marketing thought in 2016. He also serves as a senior editor at the International Journal of Research in Marketing and an associate editor at the Journal of Consumer Research, as well as being on the editorial boards of Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Psychology. In addition to research, Andrew is also a regular media commentator and has appeared in the Financial Times, Harvard Business Review, and the Wall Street Journal, and regularly blogs for Forbes.com’s CMO Network. Andrew is also the author of several teaching case studies on digital transformation and social media marketing, and a widely used textbook, Social Media Marketing: Principles and Strategies.

Alex has been Co- Founder on a number of ventures since 1997, and has owned Jump Digital since then. These have ranged from internet start-ups to providing strategic consultancy to international companies. In 1999 he created Obvious Solutions, an award winning company that combined the internet, video and “recruitment process outsourcing”. It grew to service the needs of customers such as Amazon, BP, CSC, HBOS, Goodrich, Microsoft and RBS until its eventual sale to Norwegian quoted company Stepstone ASA.

Following the sale of Obvious Solutions, Alex worked in the US for the chairman of Aon Consulting on a business re-alignment of their HR practice. It was during this time that he identified a rapidly growing need for a different approach to digital marketing consultancy and learning.

Jump Digital have developed and delivered a business focused approach to digital marketing consultancy for over 350 organizations at all levels from strategic to tactical and to all sizes of customers across various industry sectors and internationally. Among other things, Jump Digital owns and edits a highly regarded analytics blog site.

The education products Jump are creating are an exciting, natural, innovative , unique training and support programmes that is engaging, enlightening and practicable, delivered on any platform delivered for our clients all online Globally , these include The World Bank, CNN, and Georgia State Learning Launchpad among others.

Working with the University of Aberdeen Jump has created a profitable, scalable, accredited programme of education with international growth l (Cert, Diploma leading to an MSc Digital Marketing Leadership – delivered as a fully online course with unique Knowledge transfer). This content is now being used by leading Universities globally within other programmes.

New content is being developed with other Universities and organisations internationally, including a Mini Digital MBA, precision agriculture, Carbon, Eco-Innovation.

In his early career he held senior positions in Global organisations both within Sales, HR, Operations and CEO. He has worked with customers across Europe, USA, Middle East and India.

He is a visiting Lecturer at a number of Universities in the UK and the US and has held the post of Entrepreneur-in-Residence at Carnegie College and Carnegie Institute.