6 Ways Chief Digital Officers Can Take Publishing International
Are You Global Yet?
“Technology is changing the way we acquire and monetize audiences like never before,” said Daniel Heaf, SVP Digital Commerce at Burberry, former Chief Digital Officer at BBC Worldwide.
Is your organization ready for the challenges and opportunities that digital presents on the international market?
To find out the answers to these questions (and more!), watch this video of the “Publishers Going Global” panel, held at the 2014 CDO Summit at the Time Warner Center in New York City on April 23.
6 Ways Chief Digital Officers Can Take Publishing International
1. Build a (different) long-term relationship with your international audience
2. Invest in multiple publishing platforms
3. Offer personalized, quality content
4. Find new ways to monetize mobile by offering a value exchange
5. Explore unorthodox opportunities for monetization
6. Run a separate digital initiative before transitioning your main organization
Participants included, from left to right in the video above, moderator Daniel Heaf: SVP Digital Commerce at Burberry, former Chief Digital Officer at BBC WW; David Payne: Chief Digital Officer at Gannett Co., Inc.; Justin Tobin: Founder at DDG Inc.; Eric Hellweg: MD, Digital Strategy; Editorial Director at Harvard Business Review; Ro Gupta: VP of Business Development at DISQUS; and John Cantarella: Former President of Digital, News & Sports at Time Inc.
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