Author Archives: admin

Rise of CDO creates threats, opportunities for CIOs

“Mathison says Chief Digital Officers can be found in every industry now. He also notes that despite the title implications, the CDO position is a business focused post, not a technical one. These people – if they are successful – will probably be running the show in three to five years. I’ve been surprised at how quickly it’s happening, Mathison predicts.”

Forrester Report: Do We Need Chief Digital Officers?

November 7, 2013: “The CDO position, Mathison added, is increasingly the fast-track to the CEO seat. In 2013 alone, he said, more than seven CDOs became CEO, and more than four CDOs joined public boards. Considering there are not many CDOs around, that is a very impressive statistic, and reflects the importance of digital in business, education and our culture, Mathison said.”

Il club dei Chief Digital Officer. Quale evoluzione per i CIO?

October 11, 2013:DATA MANAGER: Pensi che il Vecchio Continente sia pronto per l’introduzione di questi professionisti? DAVID MATHISON: “Assolutamente, sì. Dall’inizio del 2013 a oggi, ci sono stati 177 nuovi assunti con il ruolo di CDO, cioè una media di uno al giorno. Settantacinque di questi erano in Europa, con una crescita che riguarda soprattutto Bulgaria, Repubblica Ceca, Danimarca, Finlandia, Francia, Germania, Olanda, Italia (con in testa le città di Milano, Roma e Monza), Serbia, Spagna, Svezia, Svizzera e Regno Unito (dove Londra ha il maggior numero di CDO in Europa).”

A New Seat in the C-Suite: Chief Digital Officers Find a Place on College Campuses

April 16, 2013: David Mathison is the founder of the CDO Club, which in February hosted the first CDO Summit in New York City. He is consulting for six universities looking to hire CDOs. After reviewing hundreds of resumes, Mathison says the biggest surprise has been that candidates’ backgrounds are largely entrepreneurial.

“They are coming out of these high-tech environments, with successes behind them in the digital world, and being called on by bigger companies,” he said. “They are technical, but that’s not the main skill that gets them hired.”

What gets them hired, he says, is how they answer this question: “Can you come in here and quickly evaluate our system . . . to give us short-term solutions and longer-term goals?”

Mathison is studying the emerging role of CDOs and says their functions vary, depending on how much an organization has shifted in its digital evolution. In broad terms, CDOs increase revenue through digital products, decrease costs through digital fulfillment, improve customer service and improve the return on mobile and online investments. They also help organizations respond to disruptors, or innovations with game-changing potential. To many in academia, that means massive open online courses (MOOCs).

“There weren’t many [CDOs] around five years ago, and in academia it’s really been in the last year or two, with the MOOCs that have really spooked everyone,” Mathison said.

Inaugural Chief Digital Officer Summit Sells Out

NEW YORK, Feb 21, 2013: Organizers for the inaugural Chief Digital Officer Summit have announced that sales have exceeded expectations, and last week, the Summit completely sold out of tickets.  The Summit will be held on February 28, 2013 at Thomson Reuters located at 3 Times Square in New York City, NY. To handle the overwhelming demand for access, conference officials announced a sponsorship from Brightcove Inc. as the official video platform provider.

 

President Barack Obama’s Digital Director Teddy Goff to be Keynote Speaker at Inaugural Chief Digital Officer Summit

NEW YORK, Jan 31, 2013: Goff was Digital Director for President Barack Obama’s 2012 campaign, where he oversaw 200+ people who collectively raised more than $690 million, generated more than 133 million video views, built Facebook and Twitter followings of more than 45 and 33 million people respectively, registered more than a million voters online, ran the largest online advertising program in political history, built groundbreaking tools for online fundraising and campaigning, and organized hundreds of thousands of volunteers and events through their proprietary organizing platform, Dashboard.